Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
Continue readingThe Bohdan Lee Interview
As creators, we all take different paths in our creative journeys – that is what makes us unique. Although we may have the same goals and aspirations, it’s our own, individual journeys that set us all apart. Sitting down with Bohdan Lee, it is very clear that his passion has always been to help others […]
Continue readingNIKON Just Bought RED
Yesterday, March 7, 2024 – Nikon announced that they will be acquiring 100% of membership interest from US cinema camera manufacturing company RED.com, LLC. This is huge news in the cinema and camera industry as many of you may know, but let’s break down the significance of this acquisition and how it could impact the […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingUnveiling the Power of Lightroom Presets: Benefits and Pro Tips for Choosing and Applying the Right One
In the world of photography, time is of the essence. Every minute spent on editing is a minute away from capturing more moments. This is where Lightroom presets come into play, offering a shortcut to stunning edits with just a few clicks. In this article, we’ll explore the myriad benefits of using Lightroom presets and […]
Continue readingSEO for Photographers: 14 Expert Tips for 2024
As a photographer looking to enhance your online presence, SEO (Search Engine Optimization) is crucial. It will help you rank higher on search engines like Google and make it easier for potential clients to find your services. With 68% of online experiences beginning with a search engine and the top three Google search results getting […]
Continue reading8 Safe Ways to Send Large Video Files
Have you ever spent several minutes organizing email attachments and clicked “send” only to find the file is too large? Well, you’re not alone. Most email services impose limits on file sizes. Finding a workaround to send large files is a frustrating and time-consuming process. But if you share large folders with several documents or […]
Continue readingHarnessing Learning Management Systems Analytics for Strategic HR Management
In today’s fast-paced business world, companies have come to appreciate the role that Learning Management Systems (LMS) play in employee development and training. Besides their benefits of delivering courses and tracking learner progress, LMS platforms also offer analytics that can be utilized for strategic human resources (HR) management. In this post, we will delve into […]
Continue readingWeb3 Marketing Trends and Strategies for 2024
Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
Continue readingThe Role of Merchandising Software in Customer Engagement
Step into a world where every aisle, every shelf, and every product is meticulously crafted to captivate your senses and beckon you to explore further. In the world of retail, success is not only determined by the quality of the products or their prices; it depends on the skillful presentation and thoughtful store layout. The […]
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