Content creation is alive and well. More and more brands are seeing the value of working with people with followers. Schoolchildren would rather be YouTubers than astronauts when they grow up. The supply of influencers is rapidly increasing, and there will be more and more demand for agencies to manage them. With so many influencers in so many different niches, there are more agencies than ever. Here are some of the best influencer agencies that offer marketing, management, and business services for influencers and companies looking to work with influencers.
Why You Should Work with Influencer Agencies
Whether your company sells playing cards, ATVs, interior design services, or solar energy, there are influencers. An influencer is simply anyone who has a following that listens to their opinions and makes purchasing decisions informed by that opinion. And anyone that is passionate about playing cards, ATVs, interior design, or solar energy knows who these influencers are, and may look to them for expertise or opinions.
However, as a brand, it can be difficult to find the right influencers for your message, as well as work with them in a business relationship. Influencer agencies can work as middlemen. Agencies reach out and create a network of vetted influencers, so you don’t have to dig to find the right match. They also handle the contract and business side, so you don’t have to worry about an influencer blowing off your deal – they have a reputation to uphold with the agency, and won’t get much future work if they go back on their contract with you. Some agencies may even handle the entire marketing side, and create content ideas for influencers to execute. It all depends on your needs, but there is an option for everyone.
HireInfluence is where you should go if you’re a huge brand about to execute a large marketing campaign. They are truly full-service and think outside the box. Their website details a successful partnership with Southwest Airlines to promote their first flights to Hawaii. They paired mainland influencers with Hawaii-based influencers who took over their stories with authentic local images and viewpoints. This is the kind of high-level campaign that HireInfluence specializes in, and they handle all aspects including payments and content auditing. Based on their repertoire, it seems like you’ll be in good hands working with them.
2. The Influencer Marketing Factory
The Influencer Marketing Factory specializes in video platforms such as TikTok, Instagram, and YouTube. This means brands working with them can reach valuable Gen Z audiences. They have worked with massive companies, but can also work with smaller brands on their important influencer campaigns. The agency puts a major focus on setting KPIs and tracking results so that you really know the ROI of a campaign. They also help with drafting concepts for content that fits your brand, in case you’re not confident in generating your own ideas. It helps to have marketing and content experts in your corner!
Fanbytes is an influencer agency focused on reaching Gen Z audiences. They know where their audience spends their time, so they focus on platforms like TikTok, Snapchat, Instagram, and YouTube. Their marketing efforts combine organic influencer campaigns with more traditional paid media to offer an approach that attacks from two angles. If you’re trying to reach a younger audience that has increasingly large buying power, then you can rest assured that Fanbytes knows what they’re doing.
In a world where it can be difficult to measure the unclear effects of an influencer campaign, Carusele aims to be the most data-driven agency out there! They cite problems with “spray and pray” strategies, fake followers, and vanity metrics that plague businesses trying to run successful campaigns. They use real-time metrics to adjust campaigns on the fly. Marketing is an ever-changing landscape, and audiences can be fickle, so it pays to have a marketing agency like this. They guarantee real metrics, not just potential metrics. If you want clear data on performance, or if you’re on the fence about the efficacy of an influencer campaign, working with Carusele may put you at ease.
5. Open Influence
Open Influence casts a wide net. They offer influencer marketing services on almost every social media platform. But this wide net has clearly paid off, as they boast a staggering list of clients including major names in entertainment, food, and transportation. They aim to always bring a human element to campaigns while also using a massive amount of data to inform creative decisions. Their efforts are clearly a great melding of informative data and individual creativity.
Obviously is a full-service agency with a wide reach. They boast a network of tens of thousands of influencers. With all of these influencers, they can match a brand with a huge singular celebrity, or dozens of small micro-influencers. Really whatever you need! They also cover a wide range of industries and use data analysis to track the performance of influencers’ posts. They can handle all aspects of a large campaign for brands, and focus on building long-term relationships with the best matches between influencer and brand!
7. Billion Dollar Boy
Billion Dollar Boy is an influencer agency that creates bespoke solutions for brands. They have a proprietary data platform that clients get access to. This platform not only helps combat influencer fraud, but also contains a database of influencers and of course a ton of analytics about your campaign performance. They have in-house studio services, optimizations for content, and much more! They offer a ton of services, and even cover paid advertising alongside their influencer campaigns.
Mediakix is a full-service influencer agency that specializes in Instagram, YouTube, and TikTok. They have helped huge brands expand their reach on social media platforms. They are one of the larger and more established infuencer agencies in the business, and part of this is likely due to the fact that they also develop excellent creative material so that influencers and businesses have the most success. This agency identifies new influencer categories and leverages emerging platforms to get the best results.
9. The Motherhood
The Motherhood has been in the business longer than most influencer agencies. Since 2006! They were ahead of the curve! They have executed hundreds of campaigns for major brands with great success. As the name may suggest, they started as a “mom blog”, but now they work in every category you could imagine and can connect your business with all of the right influencers. Measurement and social listening are some of their top priorities, so they thoroughly evaluate every aspect of the campaign.
SugarFree is a full-service influencer and marketing agency. They create the whole plan including overall content and strategy, as well as finding ideal influencers. They even helped TikTok grow in the Western world through a very successful influencer campaign. Since influencers are such a big reason why TikTok is successful, it makes a lot of sense that you can trust SugarFree with a multitude of campaigns.
Leaders was established in 2009, so they were fairly early to the influencer agencies market. With all this time spent in the industry, they have a network of over 1 million influencers to draw from. In terms of services, they offer content creation and work for all kinds of brand ambassadors on a variety of platforms. They use AI technology and data to make the best decisions, and you have access to a data dashboard to keep track of your own ROI.
Zorka is a full-service agency with a wide range of services. In addition to influencer marketing, Zorka is unique in that they have a branch specifically focused on scaling startups quickly. Historically, they have worked closely with social media platforms such as YouTube, TikTok, and Facebook. Their sheer variety of services makes them stand out from the crowd, and allowed you to have a fully custom experience working with them.
13. Social Studies
Social Studies was named by Adweek as the fastest-growing influencer marketing agency in the US in 2020. So if you want to get in on an influencer agency that is making big moves, call up Social Studies! They pair businesses with influencers based on performance data, including working with micro-influencers. Their success comes from making sure they work with genuine and authentic creators who make informative and useful content.
14. August United
August United is a full-service influencer agency that wants to eradicate boring marketing and create partnerships that unite people, influencers, and brands. They make sure that brands are matched with influencers that have room to be creative, fulfill the goals of your campaigns, and building whatever success looks like for you.
Socialfly is the leading social media agency in New York City, and is female-founded and led. They focus on woman-centric brands and execute full influencer campaigns based on empowering and enabling women. They will be one of the best influencer agencies to work with if your target audience is made up mostly of women.