Instagram has come a long way from being a simple photo-sharing app. Back when Facebook was stealing the show by being a platform that shared an overwhelmingly high amount of data, Instagram looked like a phone gallery that had gone public. However, things changed drastically when Facebook (now Meta) took over Instagram. Instagram has become […]
Continue readingAugust 2022
What is Brand Identity?
Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
Continue readingCan You Create a Beautiful Printable Menu with No Design Skills?
Owning a restaurant is exciting and challenging. That’s especially true in these times where a global pandemic has turned just about every restaurant into a takeout establishment. Your restaurant menu and menu template may have been designed for diners sitting at tables, not people ordering online. While we’d like to say there will be a […]
Continue readingHow To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
Continue readingDesign Tricks for Creating More Clickable Email CTA Buttons
If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue reading10 Lucrative Freelance Ideas for Video Creators
Video creation is a popular field of work for freelancers today and covers a wide range of opportunities. In prior decades, the cost to produce a single video meant this career was out of reach for many budding filmmakers. Today, advancements in camera hardware and editing software have made it much more affordable for anyone […]
Continue readingLandscape Photography: 9 Tips to Learn the Lie of the Land
Landscape photography is a niche that has always held great appeal for amateur and professional photographers. If you’re passionate to specialize in this area, be prepared to invest in more than just the right photo kit. The ability to capture Mother Nature in all its awesomeness and beauty takes skill. No point taking the same […]
Continue readingFockups – Mockups That Show Designs in an Honest Way
Introducing Fockups – F*cked up mockups, created by Wytze Hoogslag. It’s time to display your design in an honest way. Mockups A mockup incorporates a design that is not (yet) produced into a situation that offers viewers a better context of the final product. For example: If a graphic designer wants to present a poster […]
Continue readingHow Email Marketing Can Save Your Photography Business
Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
Continue readingHow to Extend Your Google Pixel’s Battery Life
There are a lot of great things to say about the Google Pixel if you’re shopping for an Android phone. But you’ll want to start off strong by preserving your Google Pixel’s battery life! These are the best ways to save battery life whether you need your phone to last longer in the day or […]
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