Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
Continue readingLexie Lu
Why Your Business Needs to Be More Aware of Data Security
Smaller businesses may not worry as much about security breaches as large corporations, but they’re a very real danger to any type of business. Whether you keep only two employees or you have 10,000 on the payroll, you maintain personal data for your workers and your customers that should be protected. Advances in technology haven’t […]
Continue readingEight Ways to Increase Conversions on Your Industrial B2B Website
Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70 […]
Continue readingHow to Improve Your Company’s Office Space
Over the years, the way we lay out offices has changed drastically. Companies moved away from cubicle farms and toward more open floor plans. However, as challenges with working in such an environment became more apparent, businesses began creating spaces for specific purposes. Today, companies are much more likely to consider the use of the […]
Continue reading15 Improvements to Make to Your B2B Company in the Coming Year
Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
Continue readingThe Top Money-Saving Tips to Better Your Business
Most companies will look at sales when they want to boost business. It makes sense — the more money that comes in, the higher the profits at the end of the quarter or year. However, increasing revenue isn’t the only way to make things better or more profitable. In fact, the way we calculate profitability […]
Continue reading5 Types of Software Programs Your B2B Business Should Invest In
Running a business to business (B2B) model company requires some specific considerations. You have to think about the types of companies you plan to reach and the best way of doing so. Software helps simplify things, such as keeping track of your top clients or streamlining inventory, logistics and payroll. In a recent survey, around […]
Continue readingWhat You Need to Know Before Hosting Your First Business Conference
Business conferences bring a lot of excitement, with the opportunity to network with other entrepreneurs and learn new skills. However, hosting one brings a lot of challenges. All the work that goes on behind the scenes to pull together a memorable event takes months of planning and skills the average business owner might not naturally […]
Continue readingAre Motion Graphics Useful to B2B Web Designs?
Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
Continue readingIs Your Photography Business Overspending?
Running a photography business has likely been a dream of yours from the time you picked up your first camera and saw the world through the lens. There’s no arguing that the life of a photographer is rewarding and freeing. You get to choose the types of photographs you take, which clients you do business […]
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