Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time, […]
Continue readingLexie Lu
Why Your B2B Site Needs a Mega Menu
If you’ve ever been on Amazon or Walmart.com, then you’ve likely navigated a mega menu — a selection of various categories and subcategories all organized into one easy-to-navigate menu. Mega menus are fairly common for e-commerce sites, but not seen as frequently on business to business (B2B) sites. However, B2B sites benefit from mega menus […]
Continue readingHow 3D Printing Makes a Big Impact for B2B and B2C Businesses
As the price of three-dimensional printers has come down, more and more businesses are using the technology to create prototypes and drive ideas. 3D printing impacts nearly every type of business you can imagine — both business-to-business (B2B) and business-to-consumer (B2C) models. Experts predict 3D printing will usher us into a fourth Industrial Revolution. By […]
Continue reading9 Characteristics of a Strong B2B Company
Building a successful company of any kind is difficult, even more so if you’re breaking into the B2B sector. A strong brand is what separates the sharks from the fish in a vast sea of competition. Anyone can provide excellent service or even a quality product, but the complete package — a well-crafted experience — […]
Continue readingHow IoT Is Impacting B2B Businesses for the Better
The concepts of business productivity and competitiveness are many-headed beasts with lots of moving parts. Among those moving parts, the one that’s non-negotiable these days is the availability and mobility of operational data. In B2B environments, operational data includes things like the rate of throughput for critical product lines, customer insights about the most frequently […]
Continue reading16 B2B Marketing Tips to Help Any Business Succeed in 2019
Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
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