Food Photography – On the face of it, it seems simple – point your camera at some delicious food, take a photo and voila: food photography. However, it actually takes a fair amount of skill to get the food presentable, so it photographs well. Then, you have the photography side – and just which lens […]
Continue readingStephen Kelly
How to Create Videos for Social Media
You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and […]
Continue readingHow to Maximize Website Conversions with Copy
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’ […]
Continue readingTop 7 Video Templates for Professional Intros
In the digital world, ‘professional’ is a definite look. It’s tidy, it’s uncluttered, it’s easily understood. Ultimately, it’s a representation of you or your business. So, what happens when you’re putting a business slideshow, animation or video together? Do you hope that you’ve put enough time aside to absolutely encapsulate everything your brand is about? Or […]
Continue readingCreating a World Class Content Marketing Plan
What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of […]
Continue readingFreelancing Your Way into a Dream Job
“He started in the mailroom and now he’s worth millions!” There are few journeys more inspiring than those taken by millionaire or billionaire CEOs who started their career with a couple of qualifications and a brain full of grit and tenacity – but honestly, does it really happen? Perhaps it used to – back when […]
Continue readingHow to Get Projects and Gigs on Freelance Marketplaces
I recently put together a list of 11 websites that’ll help you find work as a freelancer – and, while that’s hopefully a useful resource, it’s likely to just stay on your ‘to read’ list if you’re not certain how to approach actually getting involved and getting work from these platforms. Freelance gig services aren’t […]
Continue readingFreelance Jobs: 11 Sites to Find Work
Life as a freelancer can be tough sometimes. While friends often see freelancing as an easy ride that lets you get up at whatever time you like, the reality is, once you do get up, sometimes finding work (in a world where it seems that everyone is a freelancer) feels like its own, often draining, […]
Continue readingWhat are the Highest Paying Freelance Jobs?
Are you keen to know which are the most lucrative roles as a freelancer? I have to be honest though – this article comes with one of those old-fashioned ‘good news and bad news’ kind of warnings. The bad news is, unless you’re reading this logged into student Wi-Fi at MIT or Harvard, you might […]
Continue readingTop 5 After Effects Templates for Creating Intro Videos
Want to hear a statistic that’ll impress any marketer or business owner? Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. Now do you want to hear a frightening statistic? Video viewers will begin clicking away from your video within 5 seconds if they lose interest – or believe […]
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