With the growth of Instagram’s popularity worldwide, business savvy opportunities have also become a huge part of it, so Instagram has also created another type of account – business account.
Although the idea of the content creator is magnificent on its own, the Instagram business account option will ultimately allow you to go from creator to a full-blown digital store, where you can present yourself in the best way possible.
If you are curious about what makes the business account so special, let me show you the top 7 benefits of using a business account.
Two types of Instagram accounts
Allow me now to talk a little more in-depth about the three types of accounts. The personal account is on one side, whereas the business account and the creator account are on the other side.
Why? They have a very similar system for use and share a lot of the same features that come with their use. Here you can find which Instagram account type is the best one for you.
Personal Account on Instagram
This is the basic type of account on Instagram. Everybody who creates an account on Instagram as a personal profile will start off with this type. Having a personal account means that you can post freely on your account page, and direct message your followers. This one is extremely easy to use.
Business and Creator accounts
The creator account on Instagram is very similar to the business account on Instagram. Using both of these account types will ensure your use of the following features:
· Add action button
· Scheduling your posts
· Selling on Instagram by adding products
· If you use the Command App, you can track your overall performance
· If you use Instagram Analytics track, you can track both performances and the reach your content gets
So, what sets them apart? Let me tell you about the main differences now:
Using a Business Account will allow you to add to your profile a Business address, which is the ultimate tool for connecting with potential buyers and customers.
The outstanding feature you will get with the use of a Creator’s Account on Instagram is most definitely the ability to have full access to the Music Library. The content creator will have full access to it.
7 Benefits of Having an IG Business Account
1. You will have an upgraded bio
Your Instagram bio will be nothing short of representative and informal on a higher level than on your personal account on Instagram.
Upon opening your account page, tap on the edit profile button in the middle of the landing pages:
From here on, you will be able to see plenty of options, that allow you to pimp your bio section:
You will be allowed to put a link directly in your bio section, precisely define your business and its specifications and category, and the option to use action buttons to Order food, Book now, and Reserve.
2. You’ll have access to Instagram advertising
You will have the ability to be presented to users at various times and in various places. It is not only your Instagram posts that can be an ad, but also Instagram stories. Once you switch to a personal account again, you will lose all of your post or story ads.
The price can vary based on where you reside, but also considering what kind of audience you are trying to target, and the placements you choose, keep in mind that the competition in your field is also an important factor.
3. A professional appearance
There is absolutely nothing wrong with having a personal account. If you have already tried using a business account, and you didn’t like it – switch to a personal account on Instagram.
Let’s just say, if you want to grow in the world of digital marketing or as an influencer, you want to stand out. The same thing goes for owning a business account on Instagram – Define and work on your aesthetic.
As I have mentioned before, show up with a professional bio when someone opens your profile account on an Instagram business account. Using hashtags properly can be a great improvement as well.
Make full use of the audience insights for your usage, but also appear as a professional account by using the visible features of a business account.
4. You can check profile analytics
As soon as you noticed growth in the number of your followers and overall development, you might get curious about how exactly did that happen?
Your profile analytics will show you how well your Instagram posts and stories perform if you have indeed reached your target audience.
Compared to your personal Instagram profile, this is an absolute game changer on professional accounts.
5. You’ll be able to add links to stories
Imagine someone taps through their stories which are mostly in a regular form: a photo of stunning scenery, a funny video, or someone’s night out stories, and you see suddenly a link you could actually tap on and that can take you to a new destination.
Upon opening your Instagram camera and selecting your image, add the feature with the link icon.
6. You can tag products
The great thing about a business account is that it can allow you to create something of a display because you can simply post photos of your products or a service you are offering, and now you can tag the product.
By tagging them directly into your posts, you can also put up the price. If someone taps on that product, they can find out the price and immediately go to your website and select, as well as order our service or buy your products.
This is one way that Instagram has stepped up compared to a regular Facebook page.
7. Check your demographic
If you ever notice your numbers going down for some reason, you also might think – is my product reaching my target audience? If you know your target audience but still experience this, worry not.
An Instagram business account will allow you to have an insight into your demographic.
Check which audience is viewing your posts the most and figure out how to create a shift and a slight change in your social media strategy, so the right users can get to see your products.
Oh, I couldn’t agree more! The concept of being a content creator is fantastic, but taking that step to an Instagram business account opens up a world of opportunities. It’s like leveling up from creator to having your very own digital store, where you can showcase yourself and your brand in the best light possible.