The internet is a crowded place, and as a video editor it can be difficult to get noticed. Being a content creator is hard enough – but what if all you do is create content for other people? Don’t worry, there are plenty of sites to promote video editing work, whether you’re looking for popularity on social media, new clients, or want all of your work in one place.
Obviously, YouTube is a fantastic place to post your video editing work, but it’s easy for your work to get lost in the crowd. Even though there is a ton of content added to YouTube every second, there are still ways to stand out. There are plenty of channels that gain popularity just through cool editing. There is a large market for talented editors that can make imagination-defying edits. However, if you want to make the most of it you should take a page from the book of YouTube creators like Peter McKinnon and Corridor. These are examples of channels that are all about their video production work but gain subscribers through entertaining content like tutorials, behind-the-scenes, and vlogs.
Vimeo is a bit like YouTube but on a smaller scale with a stronger focus on film productions. It’s a good place for editors to share their best work, as much of the community is made up of editors, producers, and film enthusiasts. That makes it a great place to get discovered by other people in the industry who may want to make use of your skills.
3. Fiverr and Upwork
Not all of your clients are going to be big-budget or large projects. For smaller projects and short-term contracts, you can land clients on freelance sites like Fiverr and Upwork. You can create a listing to offer video editing services and show your portfolio. Or, you can bid on specific projects from potential clients who have project descriptions already. Both options are great ways to find some work between larger jobs. They are also great options for editors who are having trouble networking their way into large projects. Landing a project with a client that really likes you on Fiverr or Upwork can lead to further projects and even referrals, so these are great places for newer or struggling editors to find good projects.
Many TikTok videos may seem low-effort and like there isn’t much editing involved. But insane video edits are the bread and butter of TikTok. All Tik Toks require some level of editing but some of the most viral and popular ones are actually highly edited with a wide range of cool effects. TikTok is obviously insanely popular, and popular users are starting careers in content creation outside of the app. If you can create the kind of content that blows up on TikTok, and show your editing skills in the process, this app can be a fantastic place to share your edits and get discovered! If you don’t want to make your own Tik Toks, you should have little trouble reaching out to up-and-coming users and see if they need your editing services.
Instagram, for the same reason as TikTok, is a great place to post you video edits. With the right hashtags and good, high-quality content, you can go viral and gain a lot of followers. Keep up with consistent videos in order to maintain the hype. The best part about social media videos is that they don’t need to be long. You can have short highlights of your best examples of editing. You’ll love all of the encouraging comments as well as the opportunity to connect with some great like-minded people.
6. Your Own Website
If you’re a professional editor looking for work, then you should almost certainly have your own website to host your reels and portfolio. If nothing else, it’s a great one-stop-shop to show potential clients and it will have your own branding. With the use of SEO tactics, you could make the website work for you in the background. Getting visitors to see your website through your blog content is a fantastic opportunity. You can optimize for global work or for local discovery.