Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
Continue reading8 Beginner Tips to Get Ahead with Event Photography
Event photography is an exciting career path. You get to be social and creative at the same time. On top of that, most event photographers work freelance which makes the career even more appealing. What’s not to love about having complete control over your work schedule and projects? While event photography can be challenging at […]
Continue readingCybersecurity: How Photographers Can Protect Themselves From Attacks
The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
Continue readingRunway Text-to-Video: Fun Gimmick, or the Future of Video Editing?
Runway is a browser-based video editing tool. On the surface, it doesn’t look that different than popular editors like Premiere Pro or DaVinci Resolve. But what sets Runway apart is its AI-powered tools. Sure it has filters, text, multitrack audio, keyframe animations, multiple layers, and basic editing functionality, but its true differentiation is its text-to-video, […]
Continue readingThe First Ever 48MP Camera on iPhone
Yesterday, Apple unveiled their latest iPhones and the camera specs are simply incredible. We wanted to take some time to share what’s new with the iPhone. Especially related to the cameras and photography updates. From Apple’s news release: For the first time ever, the Pro lineup features a new 48MP Main camera with a quad-pixel […]
Continue readingHow to Download Instagram Reels Anywhere, Anytime?
Instagram has come a long way from being a simple photo-sharing app. Back when Facebook was stealing the show by being a platform that shared an overwhelmingly high amount of data, Instagram looked like a phone gallery that had gone public. However, things changed drastically when Facebook (now Meta) took over Instagram. Instagram has become […]
Continue readingWhat is Brand Identity?
Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
Continue readingCan You Create a Beautiful Printable Menu with No Design Skills?
Owning a restaurant is exciting and challenging. That’s especially true in these times where a global pandemic has turned just about every restaurant into a takeout establishment. Your restaurant menu and menu template may have been designed for diners sitting at tables, not people ordering online. While we’d like to say there will be a […]
Continue readingHow To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
Continue readingDesign Tricks for Creating More Clickable Email CTA Buttons
If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue reading