Marketing has changed since the rise of social media. One of the biggest changes is that almost every account seems to have a logo, brand, or local business being named and promoted. More and more people are tuning to social media influencers to get their latest opinions and reviews on some of the most well-known
Continue reading »
The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from
Continue reading »
Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used
Continue reading »
Cloud computing has impacted all types of businesses, including photography. However, when it comes to photographs, not all types of cloud computing are equal. The kind that’s best for you can also depend on the style of the pictures you take. Statista places the cloud computing market somewhere north of $146 billion, with a projected
Continue reading »
We have all had to make a Powerpoint presentation for something. Whether it is for a school project or a business presentation, you’ve probably had to make a presentation at some point in your life. To create a great presentation you need to make sure you have a few key elements in your Powerpoint. One
Continue reading »
Knowing what to include on your business website is challenging. Should you showcase certain aspects that make your business unique? Which ones will customers care about? Showcasing your employees will allow you to share your company culture and put a face on your brand. You can show that you’re made up of real people who
Continue reading »
As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for,
Continue reading »
Smaller businesses may not worry as much about security breaches as large corporations, but they’re a very real danger to any type of business. Whether you keep only two employees or you have 10,000 on the payroll, you maintain personal data for your workers and your customers that should be protected. Advances in technology haven’t
Continue reading »
Black Friday isn’t just about brick and mortar stores anymore. Over the past few years, more people are staying in and doing their shopping from home while still being able to take advantage of amazing discounts and deals. If you have an E-Commerce store and you’re just waiting until Cyber Monday for shoppers to start
Continue reading »
Black Friday kicks off the holiday shopping season and each year it seems like the deals start earlier and run longer. With cyber Monday following just a few short days after, businesses are getting more and more creative with their marketing plans to bring in more customers and break sales records. With many advanced tools,
Continue reading »
