Whether it’s the golden arches of McDonald’s, the strong orange of Home Depot, or the clean white of Apple, brand colors really matter. They evoke emotions in the people who see them, and the colors become associated with certain feelings or actions. That is why it’s so important to select brand colors that fit the […]
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With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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Adding video to your marketing efforts gives you an edge over your competitors. Time-lapse video lets you take a lengthy period of time and condense it to a short video. You can show the results of your product, before and after shots or any number of other lengthier processes. What Are Time-Lapse Videos Used For? […]
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Making money as a content creator can be tough. You want to get paid to do what you love, but it can be hard to figure out the best way to monetize your talent as a content creator. In this article, we’ll highlight 8 methods of making money as a content creator so that you […]
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Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
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‘Neurodiversity’ and ‘brand culture’ are two terms that many people wouldn’t expect to see in the same sentence. They come from two diametrically different fields. One is in the neurological field, whereas the other comes from the marketing world. Professionals in the former field may even dismiss the latter as being ‘airy fairy’ or something […]
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Finding the perfect photo for your next blog post, design project, or advertisement can be a challenge. Luckily, there are a number of great free stock photo websites out there that you can use to get photos for personal or commercial use on any budget (or with no budget at all). In this blog post, […]
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Content creation is alive and well. More and more brands are seeing the value of working with people with followers. Schoolchildren would rather be YouTubers than astronauts when they grow up. The supply of influencers is rapidly increasing, and there will be more and more demand for agencies to manage them. With so many influencers […]
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Creating content is one of the best ways to reach your audience and create the interactions that you want. But, to create good content you need to have an in-depth understanding of your viewers and users. Without a deep understanding of who the audience is and what content they are looking you might be publishing […]
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How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
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