Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Few marketing departments will get much done without proper project management tools! A team with the right tools is able to plan, analyze, adapt, and execute with ease. Marketing teams have to handle ad campaigns, email campaigns, social media, and many other tasks. How do you even start to organize them all? Here are some […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
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Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
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A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
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Instagram is one of the few social media platforms that marketers adore. Its audience of over 1 billion users guarantees advertisers a massive reach. The platform provides marketers several ways to reach or communicate with this audience. One of which is through the use of hashtags. Hashtags, when added to an Instagram post or content, […]
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Undoubtedly, drone videography has changed the landscape of many industries nowadays. In architecture and engineering, drones are now being used to survey sites and structures. Some real estate agents have also been using drone videography to show prospective buyers videos of properties for sale. Interestingly, drones are now widely used to make multiple marketing campaigns […]
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Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
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