Marketing has changed since the rise of social media. One of the biggest changes is that almost every account seems to have a logo, brand, or local business being named and promoted. More and more people are tuning to social media influencers to get their latest opinions and reviews on some of the most well-known
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In the year 2020, we will be witnessing a major rise in the number of start-ups enterprises. With this rise in start-ups all over the world and a continuous need for branding, why should we engage in old branding practices? If you are a start-up enterprise or belong to one, and need to increase the
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We have all had to make a Powerpoint presentation for something. Whether it is for a school project or a business presentation, you’ve probably had to make a presentation at some point in your life. To create a great presentation you need to make sure you have a few key elements in your Powerpoint. One
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Knowing what to include on your business website is challenging. Should you showcase certain aspects that make your business unique? Which ones will customers care about? Showcasing your employees will allow you to share your company culture and put a face on your brand. You can show that you’re made up of real people who
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Since its inception in October 2010, we have witnessed Instagram gain phenomenal popularity and become a social networking staple worldwide. Instagram has been gaining tremendous traction after its affiliation with Facebook. Instagram is a social media platform where small-businesses have become outright brands and everyday users have become global celebrities overnight. These users and businesses
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It isn’t enough to just post quality content on your blog or vlog. If you want to get your content seen, audience engagement is the lead driving force. While the quality of what you post may first bring viewers in, how do you get them to comment, share, or like? Increasing audience engagement is a
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TikTok is quickly becoming one of the fastest-growing social media platforms that allows for individuals to create and share various short videos, music compilations, of users dancing, singing and lip-syncing. You can find a wide range of amateur to professional-looking creations that are taking the internet by storm, not to Generation Z stars rising to
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Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you
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Instagram offers a platform with some of the most engaged followers around. The visual posts, stories, and IGTV features keep followers coming back to gain new insight into some of their favorite brands. If you want to tap in and take full advantage of building your brand through Instagram to obtain a loyal audience make
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Black Friday isn’t just about brick and mortar stores anymore. Over the past few years, more people are staying in and doing their shopping from home while still being able to take advantage of amazing discounts and deals. If you have an E-Commerce store and you’re just waiting until Cyber Monday for shoppers to start
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