Advertising is the fuel to any business, nowadays, nearly there’s not a single webpage or application that doesn’t show pop-up ads or short videos promoting a brand, a product, or a service, and this is called digital advertising, which is characterized by using digital media channels to communicate with the audience. Online banners are known […]
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Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
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Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
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Owning a restaurant is exciting and challenging. That’s especially true in these times where a global pandemic has turned just about every restaurant into a takeout establishment. Your restaurant menu and menu template may have been designed for diners sitting at tables, not people ordering online. While we’d like to say there will be a […]
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If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
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Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
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Customer relations are directly tied to your business’s financial well-being. Thus, some brands choose a long way — building their reputation first. They use inbound marketing and high-quality support. However, choosing the right tool could be not that simple because some of them cost hundreds of dollars. Speaking of, compare Intercom vs Drift, for that […]
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Sometimes you don’t want to post a TikTok video immediately after recording it or simply desire access to it for further modifications in the future. Knowing how to do this correctly is just as important as knowing how to go live on TikTok. This is where the option to save it to your mobile device’s […]
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Whether it’s the golden arches of McDonald’s, the strong orange of Home Depot, or the clean white of Apple, brand colors really matter. They evoke emotions in the people who see them, and the colors become associated with certain feelings or actions. That is why it’s so important to select brand colors that fit the […]
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With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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