With the growth of Instagram’s popularity worldwide, business savvy opportunities have also become a huge part of it, so Instagram has also created another type of account – business account. Although the idea of the content creator is magnificent on its own, the Instagram business account option will ultimately allow you to go from creator […]
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The Evolution of Digital Imaging
From the time the first photographer figured out how to transfer an image for prosperity, inventors have worked diligently to improve photographs. With machines growing smarter by the day, it isn’t surprising the ways digital imaging has changed in recent years. Not only are images captured and saved in higher resolutions than ever before, but […]
Continue readingVideo Marketing Trends to Prepare for 2023
Everything has changed with the advancements in technology. From black-and-white ads to 360-degree ads, the brands have upgraded their marketing strategies. Gone are the days when the standard marketing practices used to work. The competition has increased and consumer preferences have also changed. Video marketing was and still is the best marketing strategy. However, if […]
Continue readingThe Best AI Copywriting Tools and Their Uses
AI copywriting tools have promised to change the world of marketing writing for the better. They can help break writers out of their writer’s block, they can help generate repetitive blocks of text, and they can create more words per minute than a human could ever hope to do. But as with all things AI, […]
Continue readingTop Tips to Create the Best Online Banner Design
Advertising is the fuel to any business, nowadays, nearly there’s not a single webpage or application that doesn’t show pop-up ads or short videos promoting a brand, a product, or a service, and this is called digital advertising, which is characterized by using digital media channels to communicate with the audience. Online banners are known […]
Continue readingWhat Is Immersive Media?
Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
Continue readingWhat is Brand Identity?
Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
Continue readingCan You Create a Beautiful Printable Menu with No Design Skills?
Owning a restaurant is exciting and challenging. That’s especially true in these times where a global pandemic has turned just about every restaurant into a takeout establishment. Your restaurant menu and menu template may have been designed for diners sitting at tables, not people ordering online. While we’d like to say there will be a […]
Continue readingDesign Tricks for Creating More Clickable Email CTA Buttons
If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue readingHow Email Marketing Can Save Your Photography Business
Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
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