Creating content is one of the best ways to reach your audience and create the interactions that you want. But, to create good content you need to have an in-depth understanding of your viewers and users. Without a deep understanding of who the audience is and what content they are looking you might be publishing […]
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7 Landing Page Visual Hacks to Increase Conversions in 2022 (+Examples)
How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
Continue readingTop 5 Most In-Demand Freelance Skills For 2022
Freelancing has become very popular over the last decade, and the freelance economy is expected to continue growing rapidly in the next five years. What skills should you focus on developing? Freelancing is a great way to earn extra income on the side. If you want to get started, you’ll need to develop some freelancing […]
Continue readingTop 15 Canva Tutorials for Beginners
Canva is a powerful web-based graphic design tool. If you’ve never used it, you’re missing out. Once you know how to use its tools, your blog images, Instagram posts, video thumbnails, event posters, and presentations will be better than ever! Here are 20 fantastic Canva tutorials for beginners. These will teach you the basics of […]
Continue readingThe Importance of Creating an Online Creative Portfolio and How to Make One for Free
Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
Continue readingUnique Offers Your Photography Business Should Provide
Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
Continue readingThe Best Project Management Tools for Marketing Departments
Few marketing departments will get much done without proper project management tools! A team with the right tools is able to plan, analyze, adapt, and execute with ease. Marketing teams have to handle ad campaigns, email campaigns, social media, and many other tasks. How do you even start to organize them all? Here are some […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingThe Role of Design in Engagement Marketing – What has Changed?
If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
Continue readingHow to Make a Website That Tells a Story
Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
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