Fashion and video games. It’s not an association that you’re likely to make. But more than ever, that sentiment is changing. In many popular video games, fashion is intrinsically linked to the game’s success. This article will present a new way for fashion brands to attract customers and fans. Virtual spaces are a powerful and […]
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Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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Professional Photography’s Impact on Retail Displays
Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
Continue readingVideo Marketing Trends to Prepare for 2023
Everything has changed with the advancements in technology. From black-and-white ads to 360-degree ads, the brands have upgraded their marketing strategies. Gone are the days when the standard marketing practices used to work. The competition has increased and consumer preferences have also changed. Video marketing was and still is the best marketing strategy. However, if […]
Continue readingThe Best AI Copywriting Tools and Their Uses
AI copywriting tools have promised to change the world of marketing writing for the better. They can help break writers out of their writer’s block, they can help generate repetitive blocks of text, and they can create more words per minute than a human could ever hope to do. But as with all things AI, […]
Continue readingTop Tips to Create the Best Online Banner Design
Advertising is the fuel to any business, nowadays, nearly there’s not a single webpage or application that doesn’t show pop-up ads or short videos promoting a brand, a product, or a service, and this is called digital advertising, which is characterized by using digital media channels to communicate with the audience. Online banners are known […]
Continue readingWhat Is Immersive Media?
Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
Continue reading8 Beginner Tips to Get Ahead with Event Photography
Event photography is an exciting career path. You get to be social and creative at the same time. On top of that, most event photographers work freelance which makes the career even more appealing. What’s not to love about having complete control over your work schedule and projects? While event photography can be challenging at […]
Continue readingCybersecurity: How Photographers Can Protect Themselves From Attacks
The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
Continue readingHow to Download Instagram Reels Anywhere, Anytime?
Instagram has come a long way from being a simple photo-sharing app. Back when Facebook was stealing the show by being a platform that shared an overwhelmingly high amount of data, Instagram looked like a phone gallery that had gone public. However, things changed drastically when Facebook (now Meta) took over Instagram. Instagram has become […]
Continue readingWhat is Brand Identity?
Brand identity is a broad term to describe all of the elements of branding in your business. But because it has so many diverse elements, it can be complex and difficult to understand. After describing the basics, we’ll dive into all of the major facets of a brand identity. What is Brand Identity vs Brand […]
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