SEO, or search engine optimization, is a way to optimize your website for discoverability online. The more relevant eyes see your site, the more sales and conversions you can potentially get. Local SEO is similar, but focuses on optimizing your web presence for local searches. This is a beneficial marketing strategy for businesses that only […]
Continue readingBusiness
Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
Check out our Interviews Category for more.
FREE Calendar Templates for 2021
We all need a way to keep track of important dates, events, and to-dos. But we also want something fun and inspiration to look at. A calendar that is functional and decorative will keep you organized, especially if you’re a freelancer or working from home. You will be more eager to tackle your goals for […]
Continue readingTop Printing Advice for New Photographers
If you’re just getting into the rewarding pursuit of photography, you might wonder how to best present your work. Whether you plan to print out images for an art show or you have clients you plan to sell photographs to, knowing how to get your photos from digital to hard copy takes some skill in […]
Continue readingBest Cloud Storage Platforms for Video
Whether you want a backup for your files or need to share access to footage remotely there are tons of different reasons to store your materials to the cloud. Hard drives can fail, and your editors may be offsite, so having a reliable cloud storage can be an essential resource in some cases. When […]
Continue readingThe Best Podcast Microphones
Starting a podcast is a great way to share content, be creative, and maybe even bring in a little side cash. With plenty of podcasting platforms that allow just about anyone to start their own podcast channel, it can be challenging to start a podcast that will really stand out. While many factors make up […]
Continue readingWhy Stories and Temporary Posts are so Popular
Ever since Snapchat brought temporary posts to the mainstream, the popularity of social media stories has only increased. Apps like Instagram, Facebook, and now even Twitter have adopted stories and they’re part of every user’s daily experience. Rather than the permanent, highly-edited images of standard social media feeds, stories are raw and unedited slices of […]
Continue readingTop 20 Direct-to-Consumer Brands on YouTube
If you’ve watched any YouTube video in recent years, you’ve seen a sponsor read. And if you’re a YouTube creator yourself, you’ve probably wanted to get ahold of some of those same brands and get yourself a sponsorship. In this article, we’re breaking down 20 of the best direct-to-consumer brands that sponsor YouTube creators. These […]
Continue readingHow to Create and Sell Watercolor Clipart
Creating realistic watercolor clipart can be done in tons of different ways. You have the option of either uploading a painting done on a physical canvas or painting from scratch using digital platforms that give your photograph the watercolor effect. To create your watercolor clipart, you can easily employ either of these options. However, if […]
Continue readingHOW TO SEND FREELANCE PROPOSALS THAT LAND CLIENTS
Whether you are a veteran freelancer or a new one trying to get your foot in the door you’re always going to have one challenge that’s constantly evolving – landing clients. You have to stand out from the competition and decide how you are going to provide value to your client in a way that […]
Continue readingThe Buyer’s Journey and What Content to Create in Each Stage
The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
Continue reading