Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70 […]
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Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
Check out our Interviews Category for more.
25 Brands That Work with Influencers
Influencers are popping up all over advertising. These days brands are actively seeking out everyday individuals who can help reach audiences and convey their message in an authentic and purposeful way. Influencer marketing is taking the lead in big and small brand advertising because they see how much customers are able to relate and trust […]
Continue reading14 Amazing WordPress Themes for Photographers
Selecting a great theme is essential when building a website with WordPress. The theme of your WordPress website is important because having the wrong theme can throw off the feel and vibe of your website. This will leave your website visitors confused and perplexed as to what they should be doing when visiting your website. […]
Continue reading10 Places to Promote Your Blog or Video Content
Whether you have a blog, vlog, or just stellar content to share, you need to know how to get your content seen in order for it to be of any value. You can’t just expect to post the most awesome article or video and people to just stumble across it. While this can happen, it […]
Continue readingTop 7 Fashion Slideshow Templates for Premiere Pro
When choosing a Premiere Pro template for a fashion slideshow you need to have an aesthetic in mind. Do you want a sophisticated look? A modern street look? Or something in between? Choosing the right style is important because if the content of the slideshow does not match the look and feel of the template, […]
Continue readingAdobe’s Free Photoshop Camera App to Launch in 2020
Adobe is increasing their focus on mobile apps, with the notable recent release of Premiere Rush and advancements to Lightroom Mobile. This week at Adobe Max, the company introduced their next mobile play, Adobe Photoshop Camera. Photoshop Camera is a free, AI-powered camera and photo editing app for unique camera effects, filters, and more. Similar […]
Continue readingHow to Improve Your Company’s Office Space
Over the years, the way we lay out offices has changed drastically. Companies moved away from cubicle farms and toward more open floor plans. However, as challenges with working in such an environment became more apparent, businesses began creating spaces for specific purposes. Today, companies are much more likely to consider the use of the […]
Continue reading15 Improvements to Make to Your B2B Company in the Coming Year
Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
Continue readingThe Eric Rubens Interview
From Kauai all the way to South Africa, and almost everywhere in between, photographer Eric Rubens has been traveling the world and creating photography work for brands like Sony, BMW, Disney, T-Mobile, and more since he took a leap of faith after finishing college. Recently Eric took the time to chat with us about his […]
Continue readingHow to Promote Your Digital Products Effectively
When it comes to selling online, setting up an eCommerce store or digital storefront is an easy process that just about anyone can undertake. But, when it comes to digital products like Lightroom Presets, Photoshop Actions, Motion Graphics Templates and so on, a simple storefront isn’t going to get your much attention. You need to […]
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