With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
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Step into a world where every aisle, every shelf, and every product is meticulously crafted to captivate your senses and beckon you to explore further. In the world of retail, success is not only determined by the quality of the products or their prices; it depends on the skillful presentation and thoughtful store layout. The […]
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Behind the Lens: Read this guide to understand all the Costs of Doing Business as a Professional Photographer Navigating the realm of professional photography entails understanding the nuanced costs involved. According to the US Bureau of Labor Statistics, the median hourly wage for photographers was $19.31 in May 2022. From their income, photographers have to […]
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Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
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AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else? Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover. Today, 63% of […]
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In the ever-evolving world of freelance videography, not only is skill crucial, but so is the ability to navigate the business side of things. If you’re looking to boost your income and make a better living from your passion, here are some key strategies to consider. Cover photo by Chase Fade. 1. Find Clients Who […]
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Generative AI takes the world by storm and content creators seek out new ways to make good use of it. One of the best things for content creators is to learn how to use generative AI to enhance visuals. Cover photo by Julien Tromeur. Content creators are always producing visuals – it’s part of the […]
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In the competitive world of photography, managing your business effectively is as crucial as capturing stunning images. That’s where CRM (Customer Relationship Management) systems come in, streamlining your workflow, enhancing client communication, and ultimately helping your business thrive. But with so many options available, how do you choose the best help desk software and CRM […]
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With the festive season approaching, it’s time to learn more about Instagram holiday marketing and draw inspiration from eight best practices. Cover photo by Callum Blacoe. For most ecommerce companies, the holiday season is one of the most productive as your customers begin their holiday shopping before December and you have enough time to acquire […]
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In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
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