Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
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What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’
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What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of
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“He started in the mailroom and now he’s worth millions!” There are few journeys more inspiring than those taken by millionaire or billionaire CEOs who started their career with a couple of qualifications and a brain full of grit and tenacity – but honestly, does it really happen? Perhaps it used to – back when
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An interview with professional blogger and photographer Marc Andre. Read about Marc’s experiences as a photographer and blogger, learn how he was able to make over $1.1 million dollars from his photography products, and get some inspiration while you’re at it. 1. How did you get started with photography? For several years I ran a
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I recently put together a list of 11 websites that’ll help you find work as a freelancer – and, while that’s hopefully a useful resource, it’s likely to just stay on your ‘to read’ list if you’re not certain how to approach actually getting involved and getting work from these platforms. Freelance gig services aren’t
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Fujifilm issued a statement earlier today announcing a “worldwide price revision” for their films and photographic papers. Minimum increase of 30% for Color Negative Film, Color Reversal Film, Quick Snap, and Control Strips Minimum increase of “a double-digit percentage” for all photographic paper Price increase effective from April 1, 2019 onward Fujifilm cites rising costs
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips
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Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will
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Cover photo by rawpixel.com Do you want more customers and better conversion rates? Of course you do. So, the real question is – how can you make sure that the marketing you’re doing delivers this goal? Well, given the enormous difference it makes to the year-on-year turnover of the companies who use it – video
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