SEO, or search engine optimization, is a way to optimize your website for discoverability online. The more relevant eyes see your site, the more sales and conversions you can potentially get. Local SEO is similar, but focuses on optimizing your web presence for local searches. This is a beneficial marketing strategy for businesses that only […]
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Whether you are a veteran freelancer or a new one trying to get your foot in the door you’re always going to have one challenge that’s constantly evolving – landing clients. You have to stand out from the competition and decide how you are going to provide value to your client in a way that […]
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The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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It’s that time of year again. Tis the season for sending holiday cards to clients and loved ones. A holiday card can be a great marketing tool to win or promote to new clients as well. Even though we want to send that special card it doesn’t mean we have the time to make It […]
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If you have been avoiding or neglecting your social media presence because you’re a B2B company, it’s time to rethink your marketing strategy. Social media does more than bring in leads and traffic. It expands your reach and brand in ways that word of mouth can’t accomplish. It doesn’t matter what type of business you […]
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Demo reels showcase your best work, promote an upcoming project or product, and are essential for showing off what you can do. These reels can be a combination of video, text, our photography. Ensuring that you seamlessly piece together all your work is half of the challenge. The other half consist of adding the right […]
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Creating a sales and promotional video requires a great deal of thought and planning. Putting together a cohesive campaign that highlights your products and service in a captivation visual is essential, but can also take a great deal of time. Trying to perfect each layout so they are consistent and professional can lead to rushing […]
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In the modern world of marketing, email is still an incredibly effective tool. At the same time, many companies have found success with subscription services that can guarantee repeat customers and consistent income. In this article, we’re looking at ways that email marketing can be leveraged to get the most retention out of subscription-based services […]
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The biggest shopping season is upon us – Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales to eCommerce sites. This year, it is projected to be one of the most profitable shopping events for eCommerce stores, as many individuals are choosing to skip the […]
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So, you are ready to start promoting your Black Friday Specials? You see the promo that other companies are running each year – people love the excitement of new sales. You can add this excitement to your own products, too. The best part is – there is a digital template already out there that can […]
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