Competitive markets impede advertising efforts. Regardless of your business niche, you’re bound to come across other brands that offer the same products and services. It’s harder to stand out since customers have more options nowadays. Instead of wasting resources on aggressive ads that yield no results, consider co-branding and running cross-promotions. They’ll help expand your […]
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Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
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Nothing can be more fulfilling than acquiring and winning new customers for your business. However, the real challenge is in retaining and keeping these customers for good. So how do you go about ensuring customer retention for your business? This page shares with you some practical tips for building customer loyalty. Read on to learn […]
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Have you ever paused to consider why, in an era dominated by ever-shifting platform algorithms, a simple email remains a powerful tool? As content creators, it’s easy to feel lost in the vast ocean of digital media, often at the mercy of unpredictable platform algorithms. The quest to build and sustain a loyal audience is […]
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Photographers often must create commercial compositions and come up with product images to help their clients sell items or their employers find success. Humans are visual creatures. The pictures they see significantly impact on their first impression of a brand. Product images can run the gamut from portraits a photographer shows as examples of their […]
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Every year social media platforms come up with new and improved ways to help users promote their business and increase sales. Staying competitive in a crowded marketplace is hard, but it is almost impossible without social media presence. Although there are some traditional methods that have shown to be successful in the past, they most […]
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Are you the person always snapping photos at every family event? Perhaps you enjoy long walks in nature, utilizing your macro lens to capture the intricate details of a butterfly? Whatever images you prefer to capture, if you love your photographic hobby, you might want to make it a business venture. Here is how to […]
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In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
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Pricing your photography work can be a challenging task. On one hand, you want to ensure that you are compensated fairly for your skills, time, and expertise. On the other hand, you may question whether your pricing aligns with ethical considerations. Cover photo by Sergey Pesterev. The Dilemma of Pricing Photography As a photographer, the […]
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Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
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