With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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Why Content Creators Should Test Their Designs
Creating content is one of the best ways to reach your audience and create the interactions that you want. But, to create good content you need to have an in-depth understanding of your viewers and users. Without a deep understanding of who the audience is and what content they are looking you might be publishing […]
Continue readingUnique Offers Your Photography Business Should Provide
Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingThe Best CRM Tools for Small Businesses
A CRM, or customer relationship manager, is an essential tool that all digital marketers need. It helps to automate many marketing tasks, keep customers engaged, and store all of the data you need about those customers and how you’ve interacted with them. But shopping for a CRM is difficult. There are dozens of great options. […]
Continue readingThe Hidden Truths to Selling Your Photographs
Professional photographers and amateurs alike often wonder where they can sell their photographs and make the most money. The freedom of creating a stream of revenue by doing something you love—taking photos—is enticing. It sounds perfect, but selling your images isn’t always as simple as just offering them. According to the United States Bureau of […]
Continue readingHow to Make Educational PDFs to Sell
PDF files are a popular way of putting information together, and today you’ll learn all about how to make education PDFs to sell. Selling a PDF? Yes, really! If you can pack enough detailed information into a PDF file then customers will pay for that knowledge. Cover photo by Artsy Crafty. Related: FilterGrade Education Hub […]
Continue readingThe Basics of Local SEO – How to Get Started
SEO, or search engine optimization, is a way to optimize your website for discoverability online. The more relevant eyes see your site, the more sales and conversions you can potentially get. Local SEO is similar, but focuses on optimizing your web presence for local searches. This is a beneficial marketing strategy for businesses that only […]
Continue readingHOW TO SEND FREELANCE PROPOSALS THAT LAND CLIENTS
Whether you are a veteran freelancer or a new one trying to get your foot in the door you’re always going to have one challenge that’s constantly evolving – landing clients. You have to stand out from the competition and decide how you are going to provide value to your client in a way that […]
Continue readingThe Buyer’s Journey and What Content to Create in Each Stage
The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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