Who knew running a photography business would need you to be more than just a good photographer? With the rise of digital photography, it’s safe to say that the photography industry has become fiercely competitive. Suddenly, everyone is a photographer and you have to go the extra mile to stand out in a crowded market. […]
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The Biggest Marketing Trends for 2021
The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. 2021 will inevitably see brand new marketing tactics, evolutions of existing ones, and a lot of creative ideas to make the most of the changes 2020 has put on the world. In this blog, we’re covering the […]
Continue reading21 Top Customer Acquisition Strategies to Attract New Customers
Finding new ways to acquire customers is difficult. Perhaps you’ve been doing things in a set process for so long that you don’t know how to shake it up a bit. Or maybe you feel as if you’ve tried so many new customer acquisition techniques that your marketing efforts have now been completely exhausted. How […]
Continue readingShould My Small Business Consider Doing a Referral Program?
One of the most powerful forms of marketing is word-of-mouth. Setting up a referral program for your small business allows you to leverage fans who already love what you do to spread the word about your company and bring in new leads. Average referral rates vary by industry. According to a Referral Candy study, the […]
Continue readingUpselling for Photographers: How to Make More Money
The majority of photographers love their job. Few people make a career from doing what they truly love. Photographers are able to make a living from their creativity and passion. Yet, for many photographers, creating art and photography is the easy part of the job, due to this passion and drive. However, being able to […]
Continue reading10 Ways to Grow Your Email Subscribers for Photographers and Videographers
Email marketing is an essential tool for growing and scaling any business in 2020. This is especially true for freelancers and photography professionals. This can actually become a life-line in your business that frees you from having to depend on just word of mouth marketing or expensive ads. This makes the ability to grow your […]
Continue reading8 Types of Digital Products to Sell as a Freelancer
If you are a creative freelancer then you are always looking for your next side hustle. As a photographer, a designer, a video maker or any other type of creator, you eventually pick up enough skills and need to start creating an income off of them. If you are good with Adobe Suite then there […]
Continue readingTop 10 Business Premiere Pro Templates
Professional Premiere Pro templates are templates that allow you to create stunning videos with ease and quickly using the Adobe Premiere Pro video editing software. These templates have many different uses that can be purposed for business presentations, professional events, design, and lifestyle themes. Let us dive into the best business Premiere Pro templates. This […]
Continue readingHow to Sell Your Lightroom Presets
As a photographer, there have been way too many nights where I find myself in front of my computer at 2 a.m, thinking about my next edit while in Lightroom. Many of you can probably relate to this. Like myself, you might be wondering how you can make some money off of all those hours […]
Continue readingWould Your Business Benefit from a CRM System?
Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used […]
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