Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when
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Cover Photo by Artem Bali There are a lot of things that are taken for granted when you’re an employee. You sit down at your desk and you’ve got an email address, a phone, a workstation – and so on. When you make the switch to freelancing, it becomes painfully obvious that this kind of
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Cover Photo by Ben Kolde For most of us, freelancing simply wouldn’t be possible without an internet connection and a laptop. Since a laptop is such an important piece of the freelancing jigsaw, it makes sense to have one that’s going to tick all of the boxes needed for your job role. Freelancing means something different
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Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political
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Photo by Gades Photography You’re about to read an awesome article about storytelling – and I guarantee it’ll help you market your business and improve your LinkedIn experience. I’m not usually so bold with an opening passage – but I can be now because I’m not pioneering the methods I’m talking about, I’m simply relaying them
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Clutter Free photo by Ylanite Koppens from Pexels The overwhelming majority of freelancers work from home – and when you do, it can be really difficult to switch into ‘office’ mode – especially when your office dress code is quite relaxed about sweatpants… Fortunately, there are tried and tested tricks and tips that’ll help you
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Photokina is one of the largest trade shows for the photography and imaging industry in the world and brings together over 175,000 visitors from 130+ countries to feature some of the most innovative technology and gear that consumers have ever seen. Over the past 50 years Photokina has been evolving from a small tech fair
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Photo by John Schnobrich on Unsplash Can a single piece of software make all the difference when it comes to promoting your business? The answer, perhaps surprisingly, is a resounding yes – and while many people would expect that piece of software to be something entirely focused on marketing, they’d be wrong. Adobe’s After Effects holds the key
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Vlogger image by rawpixel.com A staggering 81% of businesses claim to be using video as part of their 2018/2019 marketing plans – a figure that’s rocketed from 63% just 12 months ago. There’s no doubt about it; video is powerful – but a host of studies suggest that B2B companies are slower at adding video
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Digitizing your film negatives is debatably one of the most tedious and time-consuming steps when it comes to analog photography. Whether you are using a flatbed scanner, a professional drum scanner, a handheld scanner, or even a sheet-fed scanner, it is always a gradual process. Earlier this week, news had surfaced that a new product
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