Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time,
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You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and
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What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’
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Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when
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Cover Photo by Artem Bali There are a lot of things that are taken for granted when you’re an employee. You sit down at your desk and you’ve got an email address, a phone, a workstation – and so on. When you make the switch to freelancing, it becomes painfully obvious that this kind of
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Cover Photo by Ben Kolde For most of us, freelancing simply wouldn’t be possible without an internet connection and a laptop. Since a laptop is such an important piece of the freelancing jigsaw, it makes sense to have one that’s going to tick all of the boxes needed for your job role. Freelancing means something different
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Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political
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Photo by Gades Photography You’re about to read an awesome article about storytelling – and I guarantee it’ll help you market your business and improve your LinkedIn experience. I’m not usually so bold with an opening passage – but I can be now because I’m not pioneering the methods I’m talking about, I’m simply relaying them
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Clutter Free photo by Ylanite Koppens from Pexels The overwhelming majority of freelancers work from home – and when you do, it can be really difficult to switch into ‘office’ mode – especially when your office dress code is quite relaxed about sweatpants… Fortunately, there are tried and tested tricks and tips that’ll help you
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Photokina is one of the largest trade shows for the photography and imaging industry in the world and brings together over 175,000 visitors from 130+ countries to feature some of the most innovative technology and gear that consumers have ever seen. Over the past 50 years Photokina has been evolving from a small tech fair
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