Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
Continue readingMarketing
Instagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingSEO for Photographers: 14 Expert Tips for 2024
As a photographer looking to enhance your online presence, SEO (Search Engine Optimization) is crucial. It will help you rank higher on search engines like Google and make it easier for potential clients to find your services. With 68% of online experiences beginning with a search engine and the top three Google search results getting […]
Continue readingWeb3 Marketing Trends and Strategies for 2024
Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
Continue readingThe Role of Merchandising Software in Customer Engagement
Step into a world where every aisle, every shelf, and every product is meticulously crafted to captivate your senses and beckon you to explore further. In the world of retail, success is not only determined by the quality of the products or their prices; it depends on the skillful presentation and thoughtful store layout. The […]
Continue reading8 Photography Trends for Holiday Marketing
Holiday marketing aims to attract customers on the eve and the period of the most significant events for the target audience. We are talking about not only major events such as the New Year or Black Friday but also more local and no less important dates, for example, Student’s Day or Valentine’s Day. Depending on […]
Continue readingUsing Canva Templates to Boost Your College Presentation
Are you tired of the same old routine of grading college papers and providing repetitive teacher comments for students’ writing? If you’re looking for a spell for good grades and aiming to create standout presentations, Canva is here to revolutionize your approach. In this comprehensive guide, we’ll explore how Canva’s free templates can enhance your […]
Continue readingThe Role of Human Creativity and Collaboration in the Age of AI
As the application of new technologies like artificial intelligence (AI) advances, augmented and virtual realities have evolved in step transforming digital art, visuals, photography and design with new possibilities. Today’s marketers and creatives are exploring new frontiers in creating content and virtual imagery using a combination of their personal creativity and the new-found powers of […]
Continue readingCalculating the Costs of Doing Business as a Professional Photographer
Behind the Lens: Read this guide to understand all the Costs of Doing Business as a Professional Photographer Navigating the realm of professional photography entails understanding the nuanced costs involved. According to the US Bureau of Labor Statistics, the median hourly wage for photographers was $19.31 in May 2022. From their income, photographers have to […]
Continue readingProgrammatic SEO vs. Traditional SEO: Key Differences and Advantages
SEO is the language your website speaks to search engines, while programmatic SEO is a “polyglot” that knows many languages to talk to search engines. Now, there are two dialects in this SEO conversation: programmatic and traditional. Think of them as the traditional, handwritten letter and the swift email. Both get the message across, but […]
Continue reading