Traditionally, professional headshots are simple, clean and stiff. A handful of contemporary corporate photographers want to change that with their work. Their innovative techniques and creative approaches make their photos more genuine and impactful. Cover photo by Ailbhe Flynn. A Photographer Celebrates His Monumental Achievement David Hume Kennerly recently celebrated the 50th anniversary of his […]
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10+ Unique Niches to Pursue in the Field of Professional Photography
Professional photography careers offer a range of exciting paths. There’s a diverse world to discover through the lens. Exploring unique paths in your career is crucial for personal and professional growth. It broadens your skill set, enhances adaptability and fosters creativity. Did you know there are potentially hundreds of different niches to explore in photography? […]
Continue readingProduct Photography Tips and Tricks for Sunglasses
Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
Continue readingCalculating the Costs of Doing Business as a Professional Photographer
Behind the Lens: Read this guide to understand all the Costs of Doing Business as a Professional Photographer Navigating the realm of professional photography entails understanding the nuanced costs involved. According to the US Bureau of Labor Statistics, the median hourly wage for photographers was $19.31 in May 2022. From their income, photographers have to […]
Continue readingHow Smart Glasses Can Change Your Photography Practice
The concept of smart glasses may seem straight out of a sci-fi movie, but they’ve already become a reality. The latest wearable technology is the Ray-Ban Meta smart glasses, which have changed the game for the market. The two giants in their respective industries collaborated previously on the Ray-Ban Meta Stories smart glasses, but this second-gen […]
Continue readingUnlocking Growth for Your Photography and Video Ventures
In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
Continue readingNew Versus Used: Is New Equipment Always Better?
Buying new camera equipment can be thrilling, but also hugely expensive. The latest DSLR bodies, lenses, flashes and other photography gear often launch with eye-watering price tags. It’s enough to give any hobbyist or professional photographer pause. But do you always have to buy brand new kit or is pre-owned gear a smart alternative? In […]
Continue readingHow To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue readingWhy High-Quality Product Images Are Essential for Sales Success
Photographers often must create commercial compositions and come up with product images to help their clients sell items or their employers find success. Humans are visual creatures. The pictures they see significantly impact on their first impression of a brand. Product images can run the gamut from portraits a photographer shows as examples of their […]
Continue readingCapture More Clients: Best CRMs for Photographers to Grow Their Business
Even top photographers must manage their client base if they want to run a profitable venture. Customer relationship management (CRM) reduces your workload while ensuring customers still feel valued. CRMs for photographers are almost limitless, but the best ones include ways to streamline photography follow-up work, keep the lines of communication open with clients and […]
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