Diversity, equity and inclusion (DEI) photographers have a specific purpose behind their images. They pay attention to things that might offend segments of the population or recognize areas where companies aren’t being inclusive. With more awareness of inclusion involving businesses, it pays to work or consult with someone trained in DEI perspectives. DEI photographers also […]
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Product photography plays a large role in driving online sales. With the use of enticing visuals, you can immediately capture your customer’s attention and influence their purchase decisions. Yet, have you ever considered how labels can impact your product photography? When browsing online, your customers have the opportunity to engage with your products in a […]
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Creative professionals across all kinds of industries rely on stock photography for their personal and professional projects, which is why there are so many stock photo sites out there. But how do you sift through the options to find the best, safe content? The good news is that we have a suggestion for you. In […]
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When shopping online a consumer’s impression of your business and its products is primarily based on product photographs. Lazy, unprofessional product photography can put consumers off and drive them away from your site. On the other hand, engaging, high-quality images can draw users in and encourage them to buy. With that in mind, let’s go […]
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There are a lot of detachable camera flashes on the market these days, and it can be hard to decide which is best for you and your DSLR camera. In this article, we will discuss the different types of detachable flashes, what they do, and which ones work best with different types of DSLRs. We’ll […]
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Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
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Are you thinking of becoming a professional photographer? Maybe the thought of starting this new career path scares and excites you simultaneously. Yet, that’s a good thing because you can invest all of that energy into creating a successful business. Even though photography is a competitive field to break into — there are various reasons […]
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Home. That’s the first thing I think of when walking into Kezco, a low-key photography studio located in the heart of Queens, NYC. Yes, the elevated loft with comfortable seating and an Xbox certainly contributed to the homey feelings I was experiencing, but the real comfort I got from being there was from how perfect […]
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The world of tipping is a confusing social minefield. Why is it customary to tip baristas at coffee stands but not cashiers at the grocery store? It seems almost random when it comes to who society expects us to give tips to. There are some wider social issues here, such as bartenders not getting paid […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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