Social media is now a major part of our society for better or worse. It allows us to chat with others, view funny memes, talk about why your team is gonna win it all this year, and anything else you can imagine. It began as a novelty, but progressed into this unstoppable force that captures us and makes it difficult to check out of.
In 2019, there was an estimated 2.95 billion users across all social media platforms such as Twitter, Facebook, Instagram, etc. That is an incredible number of unique individuals engaging in social media. For reference there is about 7.6 billion people in the world as of 2018. That 2.95 billion number is expected to grow to 3.43 billion by the year 2023.
Social media is a beast that many are attempting to slay because they realize how useful of a marketing tool it can be. 73% of marketers believe that social media is “very effective” for their business. Getting your name known in the social media sphere could be just what you need to have your product or business turn that corner and really gain some steam. In 2020, 90.4% of Millennials are active social media users and a 44% of Generation Z checks in on social media hourly.
Now that we know just how prevalent and important social media is in our lives we need to figure out how to turn this into a marketing tool. Here are the 10 best guides and articles about social media marketing. Cover photo by 🇨🇭 Claudio Schwarz | @purzlbaum.
Connor DeLaney, the author of this blog, goes into a nine step list of how to grow a social media following. DeLaney goes into detail about choosing the right social media platform and the pros and cons of choosing them. He offers tips such as staying consistent with your brand and how to advertise on different social platforms.
Social media influencers hold a lot of power on the social platforms whether we realize it or not. The power and influence that these people hold is incredible. In fact, 89% of marketers say influencer marketing works just as well if not better than other marketing channels. Kristen Baker, the author of this article offers up a look at what influencer marketing will look like in 2020. She dives deep into the different types of influencers and the impact they can have on brands and companies.
If you are looking to build a brand from the ground up through social media then be sure to check this blog out. Neil Patel, gives step by step instructions on how to design your profile from the profile picture to the profile description. One of the more interesting parts that he talks about is automating as much as possible to take the stress off of you, but keeping your brand humanized to relate to your target audience.
Having a strong social media presence as a small business is what could turn that small business into a thriving large business. This blog talks about leveraging your social media presence to connect with your target audience. This blog discusses myths of social media like expecting social media to make your brand popular in just one post or overnight.
This blog lists the seven reasons on why social media marketing is important for your business. One of the most interesting reasons this article discusses is the cost effectiveness of social media marketing. Getting an account started on most social media platforms is entirely free and costs nothing, but time. This allows for excellent return on investments when the investment is virtually nothing.
Elna Cain, explains to us how to build a winning social media marketing strategy. She goes into the overlooked details of crafting a blog post to do well on social media. Things like meta data, commenting, and promotion are all essential in generating results through social media.
Maybe you already have your social media established and are looking to move into the influencer role. This blog lays out the necessary steps you need to take to transition to an influencer. One of the most important steps listed is finding your niche. You need to be able to find your niche or a combination of topics without being to broad. This allows you to connect with the target audience more efficiently.
Social media is a great way to interact and engage your audience. One of the most exciting and unique things about social media is the ability to get personal with your audience. Creating an open dialogue is a great way make your audience feel heard and a great way to build loyalty with them. This blog goes on to talk about the ways how social networking can help your business.
Sam Hollingsworth, the director of search at Elevation Ten Thousand, talks about the benefits of social media for your business in this blog. Things like increasing organic visibility through search engine organization is discussed in this blog.
Erin Myers, gives us 10 tips for building social media presence. Myers does a great job at detailing ways to stay relevant on social media. A great way she discusses is by creating and sharing industry-adjacent content. No one wants to hear somebody talk only about themselves and social media is no different. Sharing content that is adjacent to your business is a great way to let your followers know of your interests.