How Do Influencers Make Money on TikTok?

7 Ways to Make Money on TikTok - FilterGrade

Influencer marketing has become a favored way for companies and brands to grow their customer list. While Instagram, Twitter, and Facebook are the go-to platforms for influencers to shine, another is making it easier than ever for brands and influencers to engage and draw in followers. TikTok is a video-based social media platform based on fun, lifestyle videos which is what makes it so appealing to users. But, with all the entertaining content and funny challenges, how can an influencer make money on Tiktok? In this article, we’ll cover the best ways you can earn a little extra money as an influencer on TikTok.

7 Ways Influencers Can Make Money on TikTok

1. Grow Your Audience

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Until you have a solid follower list and consistent engagement from your followers you won’t go far as an influencer on TikTok. You can use your number of followers to prove your level of influence to brands. But, do not neglect the power of engagement. Influencers can have a smaller number of followers but a higher engagement rate and these are the influencers brands want to work with. Quickly grow your followers while also focusing on getting them to engage in the content you create.

2. Promote Brands

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You can directly or indirectly endorse brands in your videos in plenty of ways. Wearing the brand’s logo, showing a product in the background or foreground, or doing an unboxing are all simple ways you can promote in your videos. When you have grown a substantial list of followers don’t hesitate to approach brands you want to work with. Don’t just wait for them to come to you. If this seems too bold of an approach, there are other ways to find the right brand to work with. Influencer platforms help connect brands to influencers so you can collaborate on content and agree on various payment options. 

3. Cross-Promote

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Cross promoting your TikTok videos is going to gain you more followers. Simply uploading and posting your videos on TikTok isn’t going to bring you new followers. Sharing your TikTok videos on other social media sites and adding the link to your account to your profiles will drive more viewers to your account. More followers often lead to more opportunities to work with different brands. Most TikTokers have Youtube channels, Vlogs, or create video content for Facebook or Instagram. You can also use TikTok to drive your audience to other social platforms. 

4. Go Live

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There are a number of ways going live on TikTok can earn your money. Going live allows you to instantly connect with your audience in an organic way. It also encourages engagement. You can do a live Q&A, ask viewers what type of content they want to see, and much more. The most popular is through donations, where your viewers can give you coins as a thanks for creating such valuable or entertaining content. You can then trade in your TikTok coins for diamonds which then get cashed in for dollars and can be transferred to your PayPal account. 

You can also livestream products and give your own personal review of them. Unboxings are another fantastic way to utilize the Live feature on TikTok. Going live strengthens your own brand identity, and not just the one you help promote. When your audience sees more of you in an authentic way they will want to see more of the content your produce.

5. Affiliate Links 

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Just as you can attach links to a blog article or share them on social media, you can promote specific products in your videos and share a link in your feed. The more people who click on the link the more you can earn. You can add links to the description of your videos which will redirect viewers to a website or product. 

6. Be You

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While you are trying to be the right influencer for a specific brand, it is important to just be yourself. When you show up as your unique self, you will attract the right brands that fit with your personality. Being yourself also attracts followers who are truly interested in what you have to say, not because you are trying to sell to them. If you want to relate and attract more followers and the highest paying brands you need to stand out, the best way to do this is to just be yourself!

7. Sell Your Account

Photo by Aaron Weiss on Unsplash

While this is often a more time-sensitive approach you can build up a huge following on your TikTok account and then sell that account to a brand or company. This can be a more complex way to make money as an influencer on TikTok. You need to take the time to curate a great deal of content that is specific for a brand without even knowing for sure the account will be bought. You have to have a clear understanding of the audience you are trying to attract and then give them the content that they want to watch. The goal is to build up a large loyal follower list. When you sell the account that brand that buys it can now utilize this account to sell their products to your old audience.

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