If you’re serious about blogging and want to work with brands to monetize your writing, then you should create a media kit for bloggers! It can be your gateway to new income streams, exciting partnerships, and a lot of saved time. In this blog, we’ll be covering what a media kit is, why you need one, what needs to go in one, and then how to use it!
Related: Media Kit Templates and Assets
What is Media Kit for Bloggers?
A media kit is a digital package that an influencer can use when communicating with brands. It includes all of the things a company would need to know about you. And it lets them skip over the basic questions in order to qualify you as a good option to work with.
Working with companies directly can be much more profitable than the money you make through ads on your website. These deals can give you thousands of dollars just for a blog post! It’s what most bloggers strive to do. A media kit will help make these deals easier to close. It’s like a digital resume to show off your best work! Even if you’re not planning on reaching out to any brands in the near future, it’s useful to have in case a brand reaches out to you unexpectedly. It’s good to have a media kit prepared and ready to share!
Looking for a media kit for social media influencers? We have a guide for that too!
What Should a Media Kit Include?
A media kit contains a variety of different information and content that condenses your career down into a few easily-consumed pages. This is important because brands looking over your kit can easily see what your aesthetic is, what you’ve worked on, and what your goals are. Here’s everything you need to include:
A short introduction: Your media kit should start out with a short biography that introduces yourself and your content. Brands love to learn not only about what you do with your content, but also things you like doing in your personal life. A headshot photo also helps show your personality! Your blog should also be front and center here. No need to go deep into the stats yet, but a slight introduction to the topics you cover is appropriate.
Your contact information: Include all of the contact information for your preferred methods of contact. Also include your social media handles, especially ones relevant to your blogging career. With this information, brands will be able to contact you in whatever way is easiest. Plus, they can see how you’re doing on social media.
Blog stats: Of course a brand will want to know what sort of reach and traffic you get. This isn’t the whole story, but these stats are essential. Highlight your primary statistics like traffic so that they stand out, then include the rest for reference. You should also be sure to include your readers’ demographics so that the brands you’re contacting will know if your audience is a good fit. If you’re new to blogging still, focus on your growth rates rather than pure follower count. If you want to be super-technical, you can include things like Domain Authority to show how well your website is doing.
Previous deals and testimonials: One of the keys to landing a brand deal as a blogger is to show your previous work. Former successes tell brands that you’re a good investment for their marketing efforts. It also shows what kinds of brands have found success with you. Include statistics about traffic and clickthrough rate for those projects. If you have testimonials and quotes from those previous partnerships, it can be worth including them.
Open opportunities: You should include in your media kit what sorts of opportunities you are available for. As a blogger, this may include dedicated sponsored articles, giveaways, website ads, or product reviews. Specifying what sort of content you want to do will help a brand tell if the partnership would be a good fit. You can also note pricing ranges for each package.
Your aesthetic: Make your media kit look nice! Include your colors and graphics to make the media kit stand out, show your unique style, and show brands some personality.
Why Do You Need a Media Kit?
A media kit is incredibly important when reaching out to brands. It means you don’t need to have an intensive interview. And it saves a company time because they don’t need to do deep research on your blog. Anything that saves time for a brand is a great idea!
You also never know when a brand might reach out with a deal. Even if you’re not actively searching, you’ll want to have a media kit handy for when that email comes in asking if you’re interested in working with a brand. It shows that you’re professional and prepared.
How to Create a Blogging Media Kit
If you have graphic design skills, then you can probably figure out how to make a great media kit. But for those who aren’t graphic designers, there are many resources out there for you! Canva has plenty of media kit templates to work off of. These are designed in a variety of styles and it’s easy to change out the colors. Not sure how to use Canva? Check out one of our tutorials here! Plenty of other bloggers also have their own templates that are often editable in Photoshop.
What are you waiting for? Go create your media kit for bloggers, fill it up with your best work, and land deals with the brands you’ve always wanted to work with!