Becoming a social media influencer seems to be easier than ever. Every time you scroll through one social media platform you will come across countless influencers promoting, displaying, reviewing, or sharing some brand or product. The earning potential for influencers is astounding, making it a highly competitive field that everyone wants to break into. But showing off a product or wearing branded clothes isn’t all an influencer does. In order to make it as an influencer, you need to not only get noticed but prove you can reach new audiences and drive traffic to your sponsors. If you are just starting out, want to get started, or are already an established influencer you’ll want to know how you can get more attention to your social media accounts. This article will reveal the top secrets for how to generate more sponsorships as an influencer that you’ll want to implement today!
5 Ways to Generate More Sponsorships as a Social Media Influencer
1. Define Your Clear Personal Brand
The most successful influencers stand out because they have created a strong brand for themselves. This brand is reflected through the content they share, the images they post, and the products they use. You can easily identify these individuals just by what they share because of their unique aesthetic and style. Additionally, they focus their content to a specific niche. Whether this is food, nutrition, health, fashion, or travel, if you want to get more sponsors to notice you, you have to narrow in on a specific area that is reflected in the content you create.
2. Know Your Audience
Surprisingly not all influencers have hundreds of thousands of followers. Some of the most successful individuals are micro-influencers that have a small but loyal following of just a few thousand people. What is important is that all influencers know their audiences well. They understand what their needs are, as well as what appeals to them. They know exactly when to post to get the most engagement and the content to create that will encourage and boost this engagement. Businesses look for influencers that can generate more interest around their products or brand and they know this is done by effectively getting the audience to see the content about their company. If you aren’t posting at the appropriate time you could be missing out on a number of sponsorship opportunities. If you want to get more sponsorships as an influencer you need to prove to them that you can bring in more traffic to their brand.
3. Remain Consistent
Consistency shows that you are reliable. It tends to mean that you are serious about your own image and brand enough to put in the time to create content to share regularly. If you are just getting your feet wet in influencer marketing the number one concern is that you grow your audience. Posting regularly and consistently is one of the most effective ways to do this. This consistency can get you noticed by a number of big brands.
4. Always Use Hashtags
Understanding how to properly tag your content is vital. Tags allow your content to be viewed by more people aside from those who already follow you. Knowing how to use tags takes trial and error and each social media platform has varying opinions on appropriately tagging your content. But, some general rules to keep in mind no matter what platform include:
- Use tags that only relate to the image or post.
- To boost engagement use 3 to 9 tags.
- Include tags in the content and not as a comment on the post (especially for Instagram)
- Be sure to stay up to date on banned hashtags.
- You want the hashtag to have a good number of posts but not too many where your post will get lost in the crowd.
- Don’t forget about geo-tagging.
- Include tags of brands featured in your post.
5. Make Your Contact Info Easy to Find
If you want to generate more sponsorships as an influencer then you need to provide potential sponsors a way to contact you. While almost all platforms allow for direct or instant messaging you want to direct companies to your own personal webpage or blog or at least provide a business email address for them to contact you. Along with your contact info, you want to let brands know that you are available to work with so include a snippet about your openness to work with brands.
Becoming a successful influencer is possible for just about anyone willing to put in a little bit of effort. Keep in mind, most influencers are paid based on their following; the standard rate is around $10 for every 1000 fans. Building up your followers and having an engaged audience is vital to generate more sponsorships. The tips listed here will help you achieve both!