How to Start Vlogging in 2022

Vlogging (or “video blogging” for the old folks) has been super popular on YouTube, and it still is! It’s never too late to start vlogging your life and grow an audience. And as we’ll discuss, you don’t even have to be restricted to just YouTube. If you think you have a life worth sharing, read on about how to leverage this fun content type in 2022.

What is Vlogging?

The idea of vlogging has evolved over time, but at its core vlogging is about taking a video recording of your daily life. A good vlog is edited down to contain the fun and interesting parts of your day and make it seem awesome.

There are so many forms a vlog can take. Sometimes it really can just be about your daily life and what you do (as long as you’re an interesting person or have a clever angle). But many vloggers have a specific niche that they occupy. Travel vloggers are common, documenting their lives and new daily experiences. Companies and studios can make fun vlogs that show a special behind-the-scenes look. As long as something is happening in your life, someone might care to see it – no matter your niche.

It’s like making a documentary that encompasses your day or your week.

What Equipment Do You Need to Vlog?

Back in the day, you needed a dedicated camera to vlog. And while many vloggers do have cameras just for vlogging, you don’t need to shell out for one right away. Phone cameras are plenty good these days, so you can start off vlogging with your phone or with your previous phone. Save up for the nice camera after you know you want to take vlogging seriously.

When you do decide to purchase a vlogging camera, there are countless choices that we couldn’t possibly cover in this blog. Keep in mind that you’ll be walking around rather than mounting the camera on a stationary tripod so you want to prioritize lower weight, good autofocus, good image stabilization, and preferably a flip-out screen so you can see yourself and make sure you’re in-frame.

Depending on the sound quality of your camera, you might need an external microphone to mount to your camera, so keep that in mind as well.

Pick a Niche

Whether you’re creating vlog content or making any other kind of videos, you should pick a niche. A niche is like a genre, and you’ll have more success if you stick to one type of video. This can be gaming, beauty, travel, or video editing tutorials. When someone subscribes, they usually expect to see more of the kind of content they subscribed for. To a certain extent, your personality is important and someone may watch your content regardless of what you do – but by and large, subscribers want you to create one kind of content.

Tell a Story

A good vlog is much more than just a collection of random clips. Vlogs tell a story, which means they have a beginning, a middle, and an end. You start but establishing your goals and what lies in your way. The middle is all about the journey and tackling the obstacles that stand in your way. Then the conclusion is where you’ve accomplished what you set out to do and you can reflect on it. These three key elements make a video that is engaging and will encourage viewers to watch through the entire thing.

Learn to Edit

Editing is an essential part of vlogging. If you don’t have any editing skills already, you can start learning! Or you can hire someone to edit for you if the time is right. Vlogs need to be relatively short and fast-paced. If there is anything non-essential, it should be cut in editing. You don’t need to waste the time of your viewers by showing yourself opening a container of makeup, or walking all the way from your hotel down to the beach, or loading your save file in your game. Do your best to condense each vlog into a small package that is easy to digest and doesn’t contain any points of boredom. Watch your edit again and see if you feel like pulling out your phone and scrolling through Instagram. If you do, it’s time to go back to editing and cut it down.

What Platform Should You Vlog on?

YouTube is the first platform that many think of when they hear about vlogging. And that is great for vlogs that are around 10 minutes or so. But you don’t actually need to be on YouTube making long videos. With TikTok and other short-form content being so popular, you can post micro-vlogs with short updates about a small slice of your life. If your life or content is more conducive to multiple short videos rather than one long one, then try vlogging on TikTok! In 2022, just uploading to YouTube isn’t the only option, and TikTok is in full force. You might as well take advantage of the popularity of other platforms if the content fits.

How to Make a Living with Vlogging

Vlogging can be a potentially lucrative job if you amass a dedicated following. On platforms like YouTube, you can make money from ads placed on your videos. However, this money isn’t always a guaranteed paycheck. The real money comes from sponsorship deals. If you have a dedicated following, brands may reach out to you and offer to pay you in order to advertise their products or services in a video. If you have a niche, your sponsorships can be even more specific, which could give better results for the brands that work with you. The key to a good sponsorship is only accepting deals for products or services that fit you, and ideally only ones that you believe in. Your audience will likely be able to tell if you are genuine or not. Brand deals are as lucrative as ever – influencers are still a growing priority for marketing departments due to their effectiveness. So if you play your cards right, you can make a living from ads and sponsorships.

Vlogging in 2022 is still possible! There are more and more people consuming video content all the time, and viewers are always looking for the next exciting creator. There’s no reason that you can’t be the next big vlogger, living your best life!

Leave a Reply

Your email address will not be published.