Instagram Launches New ‘Edits’ App For Creators

Instagram Launches New 'Edits' App For Creators

A powerful new free app from Instagram for video creators editing vertical and mobile videos. The Instagram Edits App allows creators to edit videos, track performance, and more.

Similar to Bytedance with their wildly popular CapCut app that works well with TikTok, Instagram is taking the approach of building out more tools and apps for creators in their ecosystem. 

This is very interesting timing to launch, considering that just yesterday TikTok and CapCut, along with several other Bytedance owned apps, were temporarily banned from the United States market.

Instagram CEO Adam Mosseri Announcing the Edits App from Instagram

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Adam Mosseri (@mosseri)

Here is everything the app can do, according to the Apple App Store listing. You can download Edits for iOS here. It is currently not available for Android, but is ‘coming soon’ according to Instagram.

Edit app from Instagram

Make videos you’re proud to share with Edits, the new video creation app from Instagram.

Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.

Simplify your creative process

– Export your videos with no watermark and share to any platform.

– Keep track of all your drafts and videos in one place.

– Capture high-quality clips up to 10 minutes long and start editing right away.

– Easily share to Instagram in 1080p.

Create and edit with powerful tools

– Edit videos with single-frame precision.

– Get the look you want with camera settings for resolution, frame rate and dynamic range, plus upgraded flash and zoom controls.

– Bring images to life with AI animation.

– Change up your background with green screen or add a video overlay.

– Choose from a variety of fonts, sound and voice effects, video filters, stickers and more.

– Enhance audio to make voices clearer and remove background noise.

– Generate captions automatically and customize how they appear in your video.

Inform your next creative decisions

– Track how your reels are performing with a live insights dashboard.

– Get a breakdown of engagement for followers and non-followers.

– Understand what affects if your reel gets recommended, like skip rate.

– Plan your next videos based on what’s working for your audience.

Are you planning to start using this new video editing app from Instagram? Leave your comment below to share why or why not!

Read next: Instagram Launches ‘Trial Reels’ to Help Creators Experiment

See also – Instagram New AI Story Expander Tool Revealed

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