The Represent Clothing SS18 line, titled “Wide Awake”, was designed by brothers Michael and George Heaton. Their inspiration came from a vintage Winston Churchill propaganda poster for WWII. They used this “Wide Awake” theme and stitched it into sweaters and various other pieces.
Another continuous trend throughout the SS18 show was the British-streetwear feel. The siblings brought many punk, streetwear pieces with various British victories in their embroideries and stitching patterns. In doing so, the brothers represent their “Made in Britain” brand.
We were lucky enough to be invited to the show and sit along with the press to capture many new looks from the collection. Continue below to view the galley of our photos from the Represent Clothing Spring/Summer ’18 Show titled “Wide Awake” at New York Fashion Week: Men’s 2017.
More Coverage from NYFW: Men’s 2017
Additional photos and coverage from New York Fashion Week: Men’s 2017. See exclusive shots from the runway events.