SEO Tools Every Link Builder Should Use
Online SEO tools have made it possible to acquire high-value link placements and exceptional search engine results. We have compiled a list of online tools every link builder should use.
Why Link Building Tools?
Link building tools provide link builders with the data they need to secure high-quality, relevant link placements. The best backlink strategy includes careful placement to ensure that each and every link offers value.
Stellar SEO offers expert-level link building services that include many of these tools. Each link building tool provides benefits, but pulling data from multiple platforms offers the best strategy.
Ahrefs
Ahrefs has established a good reputation among SEO professionals for its many valuable tools. However, the most useful link building tool within Ahrefs is the backlink checker. Link builders can use this to input a competitor’s website to compile a list of acquired backlinks.
You can also use Ahrefs to explore published content for mentions, including on social media, which can lead to easy links. While social media isn’t a direct ranking factor, a good social media strategy can affect your rankings. Combining link building with social media tools can lead to a successful SEO campaign.
Haro
Help a Reporter Out (HARO) is a popular link building platform. While acquiring backlinks on HARO can be time-consuming, it can help brands establish many high-quality link placements. Another benefit of HARO is that if you’re able to acquire a link, it’s free. Three times per day, HARO sends out emails with journalist pitches.
You can submit an inquiry if your or your client’s business can add credibility to any of the pitches. If you have something the journalist is looking for, they may publish your name and business link. While receiving outreach emails with HARO is free, they do have paid membership options, which gives you a head start, putting your inquiries first.
BuzzStream
BuzzStream is an excellent tool for maintaining outreach relationships. After creating a project within the platform, you can input the contact information of different blog owners or webmasters. Attach their website to their name for easy tracking. The ability to add customized fields when tracking outreach contacts is also beneficial, as you can use it to add notes that may be important for future communications.
BuzzStream may also be useful for link building teams. You can track previous contact relationships and keep all team communications in one single database.
BuzzStream also has an optional Chrome extension, which you can use to automatically add the contact information of any website owners you want to contact later for backlinks. BuzzStream offers tiered pricing, which depends on the features most important to you and the number of contacts you want to include.
SEMRush
SEMRush has been a leader in the SEO industry for many years, and they have an excellent link building tool. Using the built-in tool, users can quickly identify quality backlink placements. SEMRush will even provide you with a generic outreach template that you can use to customize to your own agency or link building needs.
In addition to link building, SEMRush also has many built-in tools that help with keyword research, content creation, and position tracking. You can also easily compare your rankings and goals against those of your competitors. You can even use the platform to track existing backlinks, which makes it easy to notice if any of them are removed.
SEMRush isn’t free, though. It comes with a hefty price tag that may be a lot for smaller agencies. The more keywords or targeted areas you want to track, the more you can expect to pay.
Moz Link Explorer
Moz Link Explorer allows you to reverse engineer your competitor’s backlink profile. If you ever wondered what backlinks your biggest competitors have, this is the tool for you. Simply add your competitor’s webpage URL; the database will provide you with a list of acquired links. Moz Link Explorer memberships can be pricey, though.
However, its additional SEO features may make it worth the cost. Moz Link Explorer also allows you to analyze your website’s most valuable pages and linking domains. This can provide a blueprint for future linking strategies. Businesses could also review competitor data to learn which pages of a competing business get the most traffic.
Majestic
Majestic is a good budget-friendly link building tool. You can use it to find out how many links a website has, which domains refer to it, and the types of anchor texts used. But what makes Majestic a good link building tool is its Trust Flow feature. The feature breaks down a website’s trustworthiness by industry. This can help you determine if a certain link placement is relevant to your website. Relevancy is especially beneficial since Google considers it a major ranking factor.
The best link building tools should be a part of your link building strategy. Link building tools allow you to compare competitive gaps, identify new link placements, and track current rankings. If learning these tools and paying multiple memberships is overwhelming, you might consider outsourcing your link building needs.
