Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
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How to Create Powerful Video Ads for Your Business
Video content has become the main form of communication on social media in the last few years, and the same goes for promoting your business online, which isn’t always the easiest thing to do. However, you won’t be feeling so overwhelmed for much longer when it comes to this task. I’ve gathered all of the […]
Continue readingHow to Increase User Engagement With Video, Photo Content
When it comes to any marketing strategy, the goal will most likely always revolve around getting more leads, securing more sales, and getting more loyal customers. And when we’re talking about converting leads and securing sales, the key component here to consider is our magic word: engagement. With great engagement comes great interaction, and the […]
Continue readingManaging Your Personal Brand As a Freelancer
Photo by Antoine Beauvillain There’s a world of marketing lingo that it can be quite difficult to buy into as a freelancer. Sure, when you’re a Google employee sitting around a meeting table with a bunch of other fired-up creatives, the buzzwords and acronyms might flow free and easy – but it’s a different story when […]
Continue readingHow to Use After Effects Templates to Promote Your Business
Photo by John Schnobrich on Unsplash Can a single piece of software make all the difference when it comes to promoting your business? The answer, perhaps surprisingly, is a resounding yes – and while many people would expect that piece of software to be something entirely focused on marketing, they’d be wrong. Adobe’s After Effects holds the key […]
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