The best methods and ideas for how companies, creators, and anyone in between can repurpose content for their Instagram audience. Cover photo by Gabrielle Henderson. Today, practically every business markets its products or services on Instagram. As one of the fastest-growing social media networks with 2 billion monthly active users, 90% of whom show interest […]
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How To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
Continue reading8 Facets of a Photography Business You Shouldn’t Overlook
Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingThe Top Strategies for Branding Your Photography Business
When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
Continue readingWhy Basic Photography Concepts Apply to All Businesses
Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
Continue reading7 Creative Free Mockups to Display Your Design Work
Graphic design can be pretty impressive on its own. But what really makes your work stand out from the crowd is to apply it to mockups. In this blog, we’ll be sharing seven creative mockups to display your work. These mockups will help clients understand your work in the context it’s meant to be used […]
Continue readingThe Hero’s Journey in Business Storytelling
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
Continue readingHow to Become a Brand Ambassador
Brand ambassadors are an essential part of a sales and marketing strategy. They help give a necessary human element to a brand and can help with one-on-one interactions between a brand and a potential customer. Today we’re looking at the different types of brand ambassadors and how to become one. Cover photo by Matt Moloney. […]
Continue readingTop 20 Direct-to-Consumer Brands on YouTube
If you’ve watched any YouTube video in recent years, you’ve seen a sponsor read. And if you’re a YouTube creator yourself, you’ve probably wanted to get ahold of some of those same brands and get yourself a sponsorship. In this article, we’re breaking down 20 of the best direct-to-consumer brands that sponsor YouTube creators. These […]
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