Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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How To Optimize Your Budget for Creative Projects
Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
Continue readingNavigating Cross-Promotions and Co-Branding Initiatives for Brand Visibility
Competitive markets impede advertising efforts. Regardless of your business niche, you’re bound to come across other brands that offer the same products and services. It’s harder to stand out since customers have more options nowadays. Instead of wasting resources on aggressive ads that yield no results, consider co-branding and running cross-promotions. They’ll help expand your […]
Continue readingCrafting Your Digital Brand: Personal Branding for Students
Today, every click, like, and share becomes a reflection of your identity, making the art of personal branding more crucial than ever. A personal brand is not just a digital resume; it illuminates one’s values, passions, expertise, and the story they want the world to recognize. For students on the brink of venturing into a […]
Continue readingHow To Build Customer Loyalty in 7 Easy Steps
Nothing can be more fulfilling than acquiring and winning new customers for your business. However, the real challenge is in retaining and keeping these customers for good. So how do you go about ensuring customer retention for your business? This page shares with you some practical tips for building customer loyalty. Read on to learn […]
Continue readingHow to Build a Personal Brand as a Creator
In today’s digital landscape, building a strong personal brand is essential for creators, no matter your niche. A personal brand not only distinguishes you from the competition but also establishes your credibility, attracts clients, and opens doors to new opportunities. Whether you’re a photographer, videographer, video editor, graphic designer, or any other creative, this blog […]
Continue readingBuilding a Strong Freelance Brand: 9 Tips for Standing Out
As a freelancer, what can you see if you look around your market? Most likely, there are hundreds or even thousands of other freelancers offering similar products and services. It makes the competition fierce and intense. How can you outperform your competitors and make your freelancing business stand out from the rest? Have you ever […]
Continue readingWhat Is Digital Book Publishing: Everything You Should Know
Did you know that the first electronic book dates back to 1971? That’s when the US Declaration of Independence was digitized by Project Gutenberg. Ever since, there appeared different variations of digital books, not only ebooks. We’ll cover them all in this article. The market of digital books saw a massive rise in 2020. In […]
Continue readingHow To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
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