Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
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How Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingThe Top Strategies for Branding Your Photography Business
When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
Continue readingGet More Bookings: How to Get Photography Clients Fast
Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
Continue readingWhy Basic Photography Concepts Apply to All Businesses
Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
Continue reading7 Creative Free Mockups to Display Your Design Work
Graphic design can be pretty impressive on its own. But what really makes your work stand out from the crowd is to apply it to mockups. In this blog, we’ll be sharing seven creative mockups to display your work. These mockups will help clients understand your work in the context it’s meant to be used […]
Continue readingThe Hero’s Journey in Business Storytelling
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
Continue readingHow to Become a Brand Ambassador
Brand ambassadors are an essential part of a sales and marketing strategy. They help give a necessary human element to a brand and can help with one-on-one interactions between a brand and a potential customer. Today we’re looking at the different types of brand ambassadors and how to become one. Cover photo by Matt Moloney. […]
Continue readingCreative Visual Ways to Stand Out on Social Media
Every year, more and more people and brands enter the social media landscape. Which means every year, it gets harder and harder to stand out from the rest and break through the noise. But there are things you can do on social media that will make your presence a little bit brighter and louder than […]
Continue readingYou Should Be Using Facebook Creator Studio
Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]
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