Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
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Running a business to business (B2B) model company requires some specific considerations. You have to think about the types of companies you plan to reach and the best way of doing so. Software helps simplify things, such as keeping track of your top clients or streamlining inventory, logistics and payroll. In a recent survey, around […]
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Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
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Cover image by Seth Doyle Businesses of all sizes across all industries are turning to video as a piece of content they can create to promote their products, services, or solutions. Creating a corporate video isn’t a walk in the park; it takes a lot of time and patience to create a perfectly executed corporate […]
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Video marketing is exploding. What started with mainly content in written forms has shifted to a more broad range of mediums, with a heavy focus on video. According to Hubspot Research, 54% of consumers want to see videos from brands they support. This is preferred over email newsletters, blog posts, and other forms of social […]
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Vlogger image by rawpixel.com A staggering 81% of businesses claim to be using video as part of their 2018/2019 marketing plans – a figure that’s rocketed from 63% just 12 months ago. There’s no doubt about it; video is powerful – but a host of studies suggest that B2B companies are slower at adding video […]
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