‘Neurodiversity’ and ‘brand culture’ are two terms that many people wouldn’t expect to see in the same sentence. They come from two diametrically different fields. One is in the neurological field, whereas the other comes from the marketing world. Professionals in the former field may even dismiss the latter as being ‘airy fairy’ or something […]
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Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]
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How your landing page looks is just as important as the actual product or service information you provide on it. After all, humans are incredibly visual beings, and your visitors can be swayed by a certain color or an image. That being said, let’s take a look at seven landing page visual hacks that will […]
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Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
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When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
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A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
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Contracts are crucial to your work as a professional photographer. They set expectations for everyone involved. Plus, helps pave the way for a mutually beneficial relationship that may result in repeat business for you. However, you must send contracts to your clients in a way that’s convenient for them as possible and doesn’t cause unnecessary […]
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Managing a team can be tricky, no matter how large the team is. Making a team productive can be even more challenging. It’s not always obvious why a team isn’t working efficiently. Many factors can influence how they work — like company culture, communication style and work-life balance — and how productive they are. The […]
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Photographers tend to be creative souls. Unfortunately, innovative individuals sometimes aren’t the most organized when it comes to keeping an office space in shape. Improving office organization applies to everything from decluttering to instituting better business processes. Studies show being more organized boosts stress management and well-being, which in turn leads to better productivity. Getting […]
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