Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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In the dynamic digital communication landscape, “Local Content Marketing” takes center stage as a potent avenue for businesses to establish profound bonds with their surrounding communities. This exploration delves into the intricacies of crafting content that resonates with local audiences, reflecting the distinct essence of neighborhoods and the vibrant spirit of communities, like how friends […]
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In today’s fast-paced business world, companies have come to appreciate the role that Learning Management Systems (LMS) play in employee development and training. Besides their benefits of delivering courses and tracking learner progress, LMS platforms also offer analytics that can be utilized for strategic human resources (HR) management. In this post, we will delve into […]
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This is a result achieved by ten employees who brainstormed for an ad campaign guided by Alex Osborn, the “father” of brainstorming. Brainstorming has always been a huge buzzword, especially in project management. No wonder, as the process develops creative problem solving skills, the study shows. The better your team brainstorms – the higher chances […]
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The digital frontier is filled with bright lights for businesses—hope, innovation, and so many opportunities. But, of course, it’s not going to be without its challenges. In the wake of the remote work revolution, we are all increasingly reliant on digital platforms. While this has opened new avenues for productivity, it has also exposed our […]
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Holiday marketing aims to attract customers on the eve and the period of the most significant events for the target audience. We are talking about not only major events such as the New Year or Black Friday but also more local and no less important dates, for example, Student’s Day or Valentine’s Day. Depending on […]
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Traditionally, professional headshots are simple, clean and stiff. A handful of contemporary corporate photographers want to change that with their work. Their innovative techniques and creative approaches make their photos more genuine and impactful. Cover photo by Ailbhe Flynn. A Photographer Celebrates His Monumental Achievement David Hume Kennerly recently celebrated the 50th anniversary of his […]
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Envision a reality where machines can see and comprehend their general surroundings, very much like people do. This is the commitment of computer vision technology, a quickly developing field inside artificial intelligence (AI) that empowers computers to separate significant data from advanced pictures, recordings, and other visual information. What is computer vision technology? Computer vision […]
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Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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You’ve got the talent, the vision, and the passion to capture the beauty of life through a lens. Now, you’re thinking of transforming this passion into a flourishing photography business in the scenic vistas of Italy. But here’s the thing: stepping into the Italian market is not a walk in the park, especially if you […]
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