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8 Beginner Tips to Get Ahead with Event Photography

Event photography is an exciting career path. You get to be social and creative at the same time. On top of that, most event photographers work freelance which makes the career even more appealing. What’s not to love about having complete control over your work schedule and projects? While event photography can be challenging at […]

Cybersecurity: How Photographers Can Protect Themselves From Attacks

The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]

How To Design Your Unique and Awesome Brand Identity [2022]

A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]

How Email Marketing Can Save Your Photography Business

Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]

What All Professional Photographers Need to Do as Their Own Boss

Living the dream of running your own photography business is rewarding. However, the business end of things can bog any good entrepreneur down. Professional photographers might not even know where to start with bookkeeping, marketing and figuring out factors such as insurance. What Do I Need to Start My Own Photography Business? The United States […]

5 Ways Influencer Marketing Can Enhance Customer Relationships

Customer relations are directly tied to your business’s financial well-being. Thus, some brands choose a long way — building their reputation first. They use inbound marketing and high-quality support. However, choosing the right tool could be not that simple because some of them cost hundreds of dollars. Speaking of, compare Intercom vs Drift, for that […]

3 Ways the Gig Economy Has Changed the Workforce Forever

More workers than ever are tapping into the financial power of having a side gig. Some are doing so with the goal of eventually quitting their full-time job. The gig economy is supported in part by dozens of online platforms that connect those who want to hire gig workers with people who want to control […]

10 Landing Page Builders That Will Save You Time

With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]

The Positive Effect Of Neurodiversity in Brand Culture

‘Neurodiversity’ and ‘brand culture’ are two terms that many people wouldn’t expect to see in the same sentence. They come from two diametrically different fields. One is in the neurological field, whereas the other comes from the marketing world. Professionals in the former field may even dismiss the latter as being ‘airy fairy’ or something […]

8 Facets of a Photography Business You Shouldn’t Overlook

Establishing a photography business could be your ticket to a lifelong career of freedom, flexibility and variety. These days, photography is high in popularity. Part of that might be due to the accessibility of quality camera equipment through second-hand markets. On the other hand, more people are turning away from the typical nine to five […]