Flexography is a modern letter press with rotating plates and fluid ink. The advantage of the method for printing is putting images on difficult surfaces such as material or smooth plastic. This process is much faster than some methods, making it possible to mass produce artistic creations for sale. With flexography, it is an ideal […]
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5 Ways AI is Transforming the Finance Industry
The finance industry is undergoing a radical transformation thanks to the advent of Artificial Intelligence (AI). With AI becoming more and more powerful, it’s changing how we manage our money and investments. According to PwC, AI-driven technologies could add up to nearly $16 trillion of the global economy by 2030. This phenomenon has been dubbed […]
Continue readingHow to Create Powerful Video Ads for Your Business
Video content has become the main form of communication on social media in the last few years, and the same goes for promoting your business online, which isn’t always the easiest thing to do. However, you won’t be feeling so overwhelmed for much longer when it comes to this task. I’ve gathered all of the […]
Continue readingProfessional Photography’s Impact on Retail Displays
Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
Continue reading8 Beginner Tips to Get Ahead with Event Photography
Event photography is an exciting career path. You get to be social and creative at the same time. On top of that, most event photographers work freelance which makes the career even more appealing. What’s not to love about having complete control over your work schedule and projects? While event photography can be challenging at […]
Continue readingCybersecurity: How Photographers Can Protect Themselves From Attacks
The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
Continue readingHow To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
Continue readingHow Email Marketing Can Save Your Photography Business
Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
Continue readingWhat All Professional Photographers Need to Do as Their Own Boss
Living the dream of running your own photography business is rewarding. However, the business end of things can bog any good entrepreneur down. Professional photographers might not even know where to start with bookkeeping, marketing and figuring out factors such as insurance. What Do I Need to Start My Own Photography Business? The United States […]
Continue reading5 Ways Influencer Marketing Can Enhance Customer Relationships
Customer relations are directly tied to your business’s financial well-being. Thus, some brands choose a long way — building their reputation first. They use inbound marketing and high-quality support. However, choosing the right tool could be not that simple because some of them cost hundreds of dollars. Speaking of, compare Intercom vs Drift, for that […]
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