Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
Continue readingcolor scheme
How To Design Your Unique and Awesome Brand Identity [2024]
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
Continue reading