Why are comedies often so bright and sunny, while thrillers and detectives are gloomy? Why do some ads make us want to buy a product while others don’t? Color in movies and advertising doesn’t happen by chance. It’s a tool helping creators manage our attention and emotions, set moods, and even motivate us to purchase. […]
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Advertising is the fuel to any business, nowadays, nearly there’s not a single webpage or application that doesn’t show pop-up ads or short videos promoting a brand, a product, or a service, and this is called digital advertising, which is characterized by using digital media channels to communicate with the audience. Online banners are known […]
Continue reading![How To Design Your Unique and Awesome Brand Identity [2022]](https://cdn.filtergrade.com/wp-content/uploads/2022/08/20134608/patrik-michalicka-r3iAqHb7JWs-unsplash-1024x683.jpg)
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
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As we step into 2022, those among us interested in design are looking forward to discovering which trends are forecast to take center stage in the coming year. So, we’ve rounded up ten design trends that seem promising, along with examples that adequately illustrate the use of each. Let’s dive right in. Cover image via […]
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There are a number of ways you can increase the saturation of your photos in Lightroom. One of the best is with the HSL Panel. In this tutorial, I’m going to share a few quick tips for using HSL (hue, saturation, and luminance) to boost the colors in your edits! You can also adjust the […]
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You can’t call yourself a graphic designer just by opening Photoshop and drawing some shapes. Graphic design has rules, or guidelines, that help designers create an image that conveys the intended message. These basics of graphic design are second-nature to experienced designers. But they’re critical for beginners to learn as soon as possible so they […]
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Shooting film can be a tedious and long process especially if you are developing and scanning your own photos, but the results are always incomparable. You may notice the difference more-so if you are shooting 120mm or larger, but regardless, film will always have that slight difference in quality, which is why many photographers still […]
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Exciting news, we’ve recently launched Capture One Styles on FilterGrade! Similar to filters in other photo editing programs, these help you add amazing effects to your photography work in seconds. They are incredibly versatile and can be used on all kinds of photography projects ranging from high end commercial/advertising work to portraits and lifestyle work. When creating […]
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A pastel is defined as “a soft and delicate shade of color”. Pastels aren’t overly intense or elaborate. They don’t detract from the rest of an image or design. They simply add a clean and subtle look. That probably explains why pastel styles are so popular in photo editing. One of my favorite photography blogs, The Black […]
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