![How To Design Your Unique and Awesome Brand Identity [2022]](https://cdn.filtergrade.com/wp-content/uploads/2022/08/20134608/patrik-michalicka-r3iAqHb7JWs-unsplash-1024x683.jpg)
A company’s “brand” and “logo” are often used interchangeably. But even though a logo can be a symbol of a business, it’s not necessarily the brand. Creating a logo is just one small step in creating a brand design identity. A brand design identity consists of the visual elements of the business, such as colors, […]
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Video files are massive and your company may have a lot of them, between live event footage, social media videos, and more. You don’t want your files to get lost, or for there to be duplicates running around everywhere. You also don’t want constant questions about where a file lives or how to access a […]
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You already understand how impactful video can be as part of your marketing strategy. Making sure your videos are branded and reflect your values and goals for your company requires a bit more diligence and effort. The number of people viewing branded video content has increased by 258% on Facebook and 99% on YouTube in […]
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In the year 2020, we will be witnessing a major rise in the number of start-ups enterprises. With this rise in start-ups all over the world and a continuous need for branding, why should we engage in old branding practices? If you are a start-up enterprise or belong to one, and need to increase the […]
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Knowing what to include on your business website is challenging. Should you showcase certain aspects that make your business unique? Which ones will customers care about? Showcasing your employees will allow you to share your company culture and put a face on your brand. You can show that you’re made up of real people who […]
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Smaller businesses may not worry as much about security breaches as large corporations, but they’re a very real danger to any type of business. Whether you keep only two employees or you have 10,000 on the payroll, you maintain personal data for your workers and your customers that should be protected. Advances in technology haven’t […]
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Over the years, the way we lay out offices has changed drastically. Companies moved away from cubicle farms and toward more open floor plans. However, as challenges with working in such an environment became more apparent, businesses began creating spaces for specific purposes. Today, companies are much more likely to consider the use of the […]
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Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
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When it comes to a big presentation, it’s important to make a good impression. One of the best pathways to accomplishing this revolves around your ability to capture and hold your audience’s attention. But how do you do that? A truly great presentation will incorporate relevant, adequate information and combine it with an eye-catching design […]
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Building a successful company of any kind is difficult, even more so if you’re breaking into the B2B sector. A strong brand is what separates the sharks from the fish in a vast sea of competition. Anyone can provide excellent service or even a quality product, but the complete package — a well-crafted experience — […]
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