When you’re a photography professional, you need to be aware of the complexity behind reaching the results that will make you and your clients happy. The creative and artistic side of the story is on you, and it’s your job to work the magic and make the photos notable in that sense. Still, you also […]
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Should My B2B Business Invest in AI Technology?
The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from […]
Continue reading25 Brands That Work with Influencers
Influencers are popping up all over advertising. These days brands are actively seeking out everyday individuals who can help reach audiences and convey their message in an authentic and purposeful way. Influencer marketing is taking the lead in big and small brand advertising because they see how much customers are able to relate and trust […]
Continue readingTips to Build and Maintain Client Relationships as a Photographer
While skill and technique might get you, clients, these will often not keep your clients coming back. The most successful photographers are the ones that understand the importance of building relationships with different individuals both in your industry as well as the people you work with. While this may not seem like an easy task, […]
Continue readingWhy Stylists Are Important
At times stylists are disregarded or even looked down upon because “they just pick out clothes,” but I can assure you that is the furthest thing from the truth. Stylists do much more than just ‘pick out’ clothing. They have significant roles in making a successful campaign come together and work to help facilitate the relationship with photographers and […]
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