consumer Archives - FilterGrade

Capturing Consumer Engagement: The Power of Photography in Experiential Marketing

Experiential marketing is a dynamic strategy implemented to immerse individuals in memorable experiences. This approach isn’t about passive consumption; it’s about active participation. It seeks to establish meaningful connections between brands and consumers by offering engaging experiences that resonate long after the event ends. Customer engagement is at the core of this strategy. More than […]

Predictive Analytics Unleashed: Boosting Business Performance with Data-Driven Insights

Predictive analytics, a transformative subset of data analytics, uses historical and current data to predict future events accurately. Its importance in business is unmatched, transforming decision-making by providing organizations with insight. This piece explores the wide range of advantages and profound influence that predictive analytics provides to companies. By examining its diverse uses, this article […]

Top 20 Direct-to-Consumer Brands on YouTube

If you’ve watched any YouTube video in recent years, you’ve seen a sponsor read. And if you’re a YouTube creator yourself, you’ve probably wanted to get ahold of some of those same brands and get yourself a sponsorship. In this article, we’re breaking down 20 of the best direct-to-consumer brands that sponsor YouTube creators. These […]

You Should Be Using Facebook Creator Studio

Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]

What Consumers Want From Your Ecommerce Site (And How You Can Deliver)

What Consumers Want from Your Ecommerce Website

Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will […]

Here’s What You Can Expect from Photokina 2018

Don't Miss Out on Photokina 2018 - FilterGrade

Photokina is one of the largest trade shows for the photography and imaging industry in the world and brings together over 175,000 visitors from 130+ countries to feature some of the most innovative technology and gear that consumers have ever seen. Over the past 50 years Photokina has been evolving from a small tech fair […]