View all articles tagged "content marketing" on the FilterGrade Blog.
Introduction According to Clayton Christensen, a professor at Harvard Business School, nearly 30,000 new products are introduced each year, and 96% fail. Such an astounding statistic highlights the importance of doing everything you can to ensure a successful product launch for your digital products. While it might be very tempting to put your digital product […]
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Welcome to the era of AI-driven marketing technology (MarTech)! This is the age when human creativity syncs with AI for mind-blowing marketing wins and record-breaking business leaps. As of 2025, the top three AI applications in marketing are as follows: Content creation (35%) Data analysis and insights (30%) Workflow automation (20%) Source But there are […]
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You have great content ideas, but juggling emails, social posts, and blogs across different platforms? That is where things fall apart. In this article, we will share what content marketing automation is and the best tools to use. You will also find different use cases and best practices to power your marketing campaigns. By the […]
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When should you treat your audience with a single-bite snack or energetic drink, and at what time should you cater a more substantial meal to them? (And nope, it’s not a standard routine of three meals for breakfast, dinner, and supper with snacks and coffee breaks in between.) How do you know what content today’s […]
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The other night, I opened my social media account and scrolled through my feed. There’s a reel that caught my attention, I watched it, and then swiped up for more. Before I realized it, I’ve spent nearly 30 minutes watching these videos. How many people go down this rabbit hole every day? No wonder short-form […]
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Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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In the dynamic digital communication landscape, “Local Content Marketing” takes center stage as a potent avenue for businesses to establish profound bonds with their surrounding communities. This exploration delves into the intricacies of crafting content that resonates with local audiences, reflecting the distinct essence of neighborhoods and the vibrant spirit of communities, like how friends […]
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Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
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In the current digital landscape, the internet serves not only as a vast marketplace but also as a channel for personal expression, providing opportunities to turn hobbies into lucrative business ventures—as long as you know what you’re doing, that is! The landscape of monetizing online content has ushered in unparalleled opportunities for creators and entrepreneurs. […]
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Did you know that the first electronic book dates back to 1971? That’s when the US Declaration of Independence was digitized by Project Gutenberg. Ever since, there appeared different variations of digital books, not only ebooks. We’ll cover them all in this article. The market of digital books saw a massive rise in 2020. In […]
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