If I had a dollar for every bad blog I’ve read, I wouldn’t have to work as a writer, myself! I’m not the best writer in the world by any means, but I know a bad blog when I see one, and I’ve wasted a lot of time reading blogs that had a compelling title, […]
Continue reading
What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’ […]
Continue reading
What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of […]
Continue reading
Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
Continue reading
Photo by rawpixel Is LinkedIn working for you as a freelancer? I mean, sure – you’ve got a profile and you’ve filled out some info – but are you really using it to find the best opportunities – or is it sitting there idle, like profiles belonging to millions of other freelancers? The good news is, […]
Continue reading
