One of the hallmarks of video content is educational videos, which have long proven to be fantastic for views, engagement, and as lead generation opportunities for further learning. We’re going to break down how to create high-quality and effective education videos. This includes everything you need to keep people watching. These lessons can be applied […]
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Some people learn best from lectures, some learn from reading, and some are visual learners. For the visual learners among us, there are thankfully some fantastic marketing YouTube channels out there! These channels can teach you basic and advanced skills in marketing and with an entertaining bend to it. What is your favorite marketing YouTube […]
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Being organized will definitely make your life easier. And if your job revolves around social media and posting time-sensitive content to many platforms, a calendar is essential. Today we’re going through 15 totally free calendars you can use to keep track of all of the content that you need to post. Whether it’s a spreadsheet […]
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You already understand how impactful video can be as part of your marketing strategy. Making sure your videos are branded and reflect your values and goals for your company requires a bit more diligence and effort. The number of people viewing branded video content has increased by 258% on Facebook and 99% on YouTube in […]
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There are so many subgenres of photography, and today we’re taking a look at one that’s a little more gritty and dirty than most. We’re highlighting grungy street photo examples so you can get inspired to hit the streets and capture a dark or empty side of your city. Many of these photos show streets […]
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When it comes to recording your voice for videos, streams, podcasts, and other content then you may be in the market for a recording microphone. With a ton of options on the market, one of the first questions you may ask is whether you should opt for an XLR or USB mic interface. These fancy […]
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Ever since Snapchat brought temporary posts to the mainstream, the popularity of social media stories has only increased. Apps like Instagram, Facebook, and now even Twitter have adopted stories and they’re part of every user’s daily experience. Rather than the permanent, highly-edited images of standard social media feeds, stories are raw and unedited slices of […]
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The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
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Recently I got a new social media client, and there were a few things I wanted to do differently. There were a lot of videos the client wanted to post on Instagram which were longer than one minute and therefore would need to be posted to IGTV. As far as I knew, I had a […]
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