Instagram is one of the few social media platforms that marketers adore. Its audience of over 1 billion users guarantees advertisers a massive reach. The platform provides marketers several ways to reach or communicate with this audience. One of which is through the use of hashtags. Hashtags, when added to an Instagram post or content, […]
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Vimeo OTT is one of many services that lets content creators and broadcasters create their own Netflix-style streaming service. In this article we’re covering what OTT is, what Vimeo OTT is, why you might want to use it, and some of its most appealing features. Related: What are the Highest Paying Freelance Jobs? What is OTT? […]
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One of the hallmarks of video content is educational videos, which have long proven to be fantastic for views, engagement, and as lead generation opportunities for further learning. We’re going to break down how to create high-quality and effective education videos. This includes everything you need to keep people watching. These lessons can be applied […]
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Some people learn best from lectures, some learn from reading, and some are visual learners. For the visual learners among us, there are thankfully some fantastic marketing YouTube channels out there! These channels can teach you basic and advanced skills in marketing and with an entertaining bend to it. What is your favorite marketing YouTube […]
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Being organized will definitely make your life easier. And if your job revolves around social media and posting time-sensitive content to many platforms, a calendar is essential. Today we’re going through 15 totally free calendars you can use to keep track of all of the content that you need to post. Whether it’s a spreadsheet […]
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You already understand how impactful video can be as part of your marketing strategy. Making sure your videos are branded and reflect your values and goals for your company requires a bit more diligence and effort. The number of people viewing branded video content has increased by 258% on Facebook and 99% on YouTube in […]
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There are so many subgenres of photography, and today we’re taking a look at one that’s a little more gritty and dirty than most. We’re highlighting grungy street photo examples so you can get inspired to hit the streets and capture a dark or empty side of your city. Many of these photos show streets […]
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When it comes to recording your voice for videos, streams, podcasts, and other content then you may be in the market for a recording microphone. With a ton of options on the market, one of the first questions you may ask is whether you should opt for an XLR or USB mic interface. These fancy […]
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Ever since Snapchat brought temporary posts to the mainstream, the popularity of social media stories has only increased. Apps like Instagram, Facebook, and now even Twitter have adopted stories and they’re part of every user’s daily experience. Rather than the permanent, highly-edited images of standard social media feeds, stories are raw and unedited slices of […]
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The buyer’s journey, or customer journey, is the path that a customer will take through the discovery of your company and the eventual decision to make a purchase. But this isn’t a journey they can always take alone. As the company trying to make the sale, there are different types of targeted content you should […]
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