Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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5 Ways to Create Multilingual Video Content that Converts
Imagine surfing your Facebook feeds only to see a video advertisement promoting your favorite scrub tool, but you can’t make out the message because they are in an entirely different language. That’s how it is when video marketers send out unilingual video content to more than one audience segment with distinct languages and geographical differences. […]
Continue readingBridging the Gap: Microlearning’s Role in Strengthening Skills for Remote Teams
The scope of work has changed dramatically as more people work from home. This has brought some challenges for companies. One big challenge is ensuring employees know how to do their jobs well. The usual way of teaching, like having long classes where everyone gathers in one place, is challenging when your team is spread […]
Continue readingUnlocking Digital Wealth: The Art of Monetizing Online Content
In the current digital landscape, the internet serves not only as a vast marketplace but also as a channel for personal expression, providing opportunities to turn hobbies into lucrative business ventures—as long as you know what you’re doing, that is! The landscape of monetizing online content has ushered in unparalleled opportunities for creators and entrepreneurs. […]
Continue readingHow to Create Social Media Content Your Workforce Will Love
According to a report by Statista, over 4.26 billion people were using social media in 2021, and the number is supposed to increase to six billion in 2027. Today, social media has become an integral part of everyone’s journey. The way we connect, communicate, and consume information has been transformed by social media. For organizations, […]
Continue readingVideos And Visuals: Why Quality, Integration And Intention Matter
Nowadays, content creators and marketers face a myriad of unique challenges in capturing (and retaining) their target audience’s attention. It’s no secret that content quality is of paramount importance, but from an imagery and video perspective, utilizing this type of content must be approached with a different methodology than written text. Cover photo by Nubelson […]
Continue readingWhat Is Digital Book Publishing: Everything You Should Know
Did you know that the first electronic book dates back to 1971? That’s when the US Declaration of Independence was digitized by Project Gutenberg. Ever since, there appeared different variations of digital books, not only ebooks. We’ll cover them all in this article. The market of digital books saw a massive rise in 2020. In […]
Continue readingHow to Repurpose Content for Instagram
The best methods and ideas for how companies, creators, and anyone in between can repurpose content for their Instagram audience. Cover photo by Gabrielle Henderson. Today, practically every business markets its products or services on Instagram. As one of the fastest-growing social media networks with 2 billion monthly active users, 90% of whom show interest […]
Continue reading6 Video Marketing Trends Your Business Shouldn’t Overlook
Video marketing is a rich tool to promote your brand and bring in new customers. You can say a lot with video that you can’t say with text alone. You can utilize it to explain how your product works, highlight user stories or introduce people to your brand and the stories that drove you to […]
Continue readingThe Best Free Stock Photo Websites
Finding the perfect photo for your next blog post, design project, or advertisement can be a challenge. Luckily, there are a number of great free stock photo websites out there that you can use to get photos for personal or commercial use on any budget (or with no budget at all). In this blog post, […]
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