A CRM, or customer relationship manager, is an essential tool that all digital marketers need. It helps to automate many marketing tasks, keep customers engaged, and store all of the data you need about those customers and how you’ve interacted with them. But shopping for a CRM is difficult. There are dozens of great options. […]
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Are you making the most of every enquiry, pitch or connection you make with potential customers? Maybe you think you are – or maybe you think your company could do better – but one thing’s for sure, if you’re guessing at the answer, I guarantee you’re trailing behind other businesses in your sector. I used […]
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Running a business to business (B2B) model company requires some specific considerations. You have to think about the types of companies you plan to reach and the best way of doing so. Software helps simplify things, such as keeping track of your top clients or streamlining inventory, logistics and payroll. In a recent survey, around […]
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You don’t have to look far online to find an entrepreneur telling you that hard work comes second only to more hard work if you want to make it on your own – but honestly, my experience starting my own business suggests there’s more to the story. It’s not glamorous – and it certainly doesn’t […]
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