With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
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How To Optimize Your Budget for Creative Projects
Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
Continue readingElevating E-commerce: Innovations Reshaping the Online Purchase Experience
AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else? Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover. Today, 63% of […]
Continue readingHow To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue readingWhy High-Quality Product Images Are Essential for Sales Success
Photographers often must create commercial compositions and come up with product images to help their clients sell items or their employers find success. Humans are visual creatures. The pictures they see significantly impact on their first impression of a brand. Product images can run the gamut from portraits a photographer shows as examples of their […]
Continue reading7 E-Commerce Design Strategies to Encourage Repeat Purchases and Retention
In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has […]
Continue readingAre Labels Hurting Your Product Photography?
Product photography plays a large role in driving online sales. With the use of enticing visuals, you can immediately capture your customer’s attention and influence their purchase decisions. Yet, have you ever considered how labels can impact your product photography? When browsing online, your customers have the opportunity to engage with your products in a […]
Continue readingTop 10 Places to Promote Digital Products
Digital products come in many forms, and each of them needs to be promoted differently. When you start to promote digital products to your audience, the first question will be where should you promote them? Advertising or marketing in the right place is key to having a successful campaign. Otherwise, you risk wasting your time […]
Continue reading10 Product Photography Ideas for Your Online Store to Help Sell More
When shopping online a consumer’s impression of your business and its products is primarily based on product photographs. Lazy, unprofessional product photography can put consumers off and drive them away from your site. On the other hand, engaging, high-quality images can draw users in and encourage them to buy. With that in mind, let’s go […]
Continue readingWhy Now Is the Perfect Time to Become a Professional Photographer
Are you thinking of becoming a professional photographer? Maybe the thought of starting this new career path scares and excites you simultaneously. Yet, that’s a good thing because you can invest all of that energy into creating a successful business. Even though photography is a competitive field to break into — there are various reasons […]
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