You have great content ideas, but juggling emails, social posts, and blogs across different platforms? That is where things fall apart.In this article, we will share what content marketing automation is and the best tools to use. You will also find different use cases and best practices to power your marketing campaigns.By the end, you […]
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How to Use Video in Email Marketing: Tips for Success
Using video in email marketing can significantly enhance engagement and conversion rates. Videos capture attention quickly and convey messages more effectively than text alone. This makes them ideal for demonstrating product features or sharing testimonials. Including a video in an email can increase click-through rates by up to 300%. Video in Email Marketing: Benefits and […]
Continue readingCreating Winning Graphics To Generate Referral Traffic
With eCommerce platforms and online searches monopolizing the way companies win business, informative graphics and powerful visuals are more important than ever.Businesses today compete to grab the attention of loyal visitors to their sites and win the interest of new and prospective paying customers. Marketers and creatives benefit from having up-to-date insights and the best […]
Continue readingTransform Your Store: 6 Key Strategies for Higher eCommerce Sales
Learn how to transform your web store into an eCommerce powerhouse with these sales strategies!The digital world is rapidly evolving, and for eCommerce businesses, staying ahead of the competition and continuously driving sales growth is paramount. With countless online stores vying for consumer attention, it’s crucial to implement effective strategies that can transform your store […]
Continue readingInstagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette.As a highly visual platform, Instagram has always been […]
Continue readingHow To Optimize Your Budget for Creative Projects
Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates.Optimizing your ad […]
Continue readingElevating E-commerce: Innovations Reshaping the Online Purchase Experience
AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else?Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover.Today, 63% of companies have […]
Continue readingHow To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue readingWhy High-Quality Product Images Are Essential for Sales Success
Photographers often must create commercial compositions and come up with product images to help their clients sell items or their employers find success. Humans are visual creatures. The pictures they see significantly impact on their first impression of a brand. Product images can run the gamut from portraits a photographer shows as examples of their […]
Continue reading7 E-Commerce Design Strategies to Encourage Repeat Purchases and Retention
In today’s digital age, commerce has undergone a remarkable transformation. With the rise of online shopping, consumers now have access to a seemingly endless array of products and services at their fingertips. E-commerce platforms have revolutionized our shopping, making it more convenient and accessible. However, standing out from the competition and fostering customer loyalty has become […]
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