Product photography plays a large role in driving online sales. With the use of enticing visuals, you can immediately capture your customer’s attention and influence their purchase decisions. Yet, have you ever considered how labels can impact your product photography? When browsing online, your customers have the opportunity to engage with your products in a […]
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Digital products come in many forms, and each of them needs to be promoted differently. When you start to promote digital products to your audience, the first question will be where should you promote them? Advertising or marketing in the right place is key to having a successful campaign. Otherwise, you risk wasting your time […]
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When shopping online a consumer’s impression of your business and its products is primarily based on product photographs. Lazy, unprofessional product photography can put consumers off and drive them away from your site. On the other hand, engaging, high-quality images can draw users in and encourage them to buy. With that in mind, let’s go […]
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Are you thinking of becoming a professional photographer? Maybe the thought of starting this new career path scares and excites you simultaneously. Yet, that’s a good thing because you can invest all of that energy into creating a successful business. Even though photography is a competitive field to break into — there are various reasons […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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A well-curated photography portfolio is an absolute must for photographers in today’s uber-competitive, Instagram-heavy landscape. And the best approach towards creating a portfolio? Building an actual photography portfolio website. Ideally, your own photography website should have plenty of storage space, stunning design templates, multiple gallery options, and third-party integrations. But it should be so much […]
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Small businesses that sell their products online or run any type of digital advertising must showcase their inventory through images. However, getting product photos just right isn’t an easy skill to learn. Even if you hire a professional photographer, you can make missteps with your pictures. According to Etailinsights, there are approximately 7.9 million online […]
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YouTube is a popular video-sharing platform, but it is also the second largest search engine available. It is no wonder that businesses are turning more to this platform to marketing their products and services. This has definitely made it one of the favored platforms for people to make a substantial living as an influencer. Over […]
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When you are a creative staying on top of projects, jotting down your next big idea, and keeping clients and teams on track is a challenging job. You can use various apps and tools to help stay organized, but jumping back and forth from one to another will often lead to details getting lost or […]
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So, you are ready to start promoting your Black Friday Specials? You see the promo that other companies are running each year – people love the excitement of new sales. You can add this excitement to your own products, too. The best part is – there is a digital template already out there that can […]
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