Modern marketing often feels like trying to stand out in a crowd where everyone’s yelling at once. Brands clamor for attention across multiple touchpoints—print, digital, social, events—yet audiences often remain one step removed from meaningful engagement.Enter the QR code: a deceptively simple black-and-white square that’s rapidly transforming into one of the most powerful tools in […]
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View all articles tagged "engagement" on the FilterGrade Blog.
Mastering the Art of Product Demos: Visual Tools & Techniques to Impress Your Audience
Imagine you’re shopping for a new gadget, software, or service. You’ve read the product description maybe even skimmed through some reviews, but you’re still on the fence. Now, picture someone showing you exactly how it works—demonstrating its features, solving a problem you didn’t even realize you had, and making you think, Wow, I need this […]
Continue readingInstagram Launches New ‘Edits’ App For Creators
A powerful new free app from Instagram for video creators editing vertical and mobile videos. The Instagram Edits App allows creators to edit videos, track performance, and more. Similar to Bytedance with their wildly popular CapCut app that works well with TikTok, Instagram is taking the approach of building out more tools and apps for creators […]
Continue readingShort-Form Videos: The Leader of ROI in 2024
The other night, I opened my social media account and scrolled through my feed. There’s a reel that caught my attention, I watched it, and then swiped up for more. Before I realized it, I’ve spent nearly 30 minutes watching these videos. How many people go down this rabbit hole every day? No wonder short-form […]
Continue readingMaximizing Employee Development with the Right LMS for Business
In today’s fast-paced business environment, focusing on developing employees has become a priority for organizations aiming for long-term success. Utilizing a Learning Management System (LMS) can significantly enhance employees’ potential by offering them the tools and resources to learn and advance in their careers. In this post, we will go over the significance of employee […]
Continue readingHow To Create an Effective Email Newsletter in 5 Steps (+ Expert Tips!)
Out of four billion people getting emails daily, 88% check their inboxes multiple times, while 27% do this 10–20 times every single day!It looks like a “fertile ground for planting” your email newsletters, right?Not so fast; let’s pump the breaks for a moment. Here’s why. An average person receives a minimum of 100 emails daily. […]
Continue readingWhat Is Visual Communication & How Does It Work + Examples
Do you find it hard to engage your audience and are considering visual communication to solve it? You’re in the right place. In this guide, you will learn to use visual elements to turn complicated concepts into easy-to-understand, actionable messages. We’ll cover everything you need to get started, from knowing how to leverage each visual element […]
Continue readingCracking the Code of Video Analytics: 8 Essential Video Metrics to Monitor
How to understand your video metrics better so you can grow your audience on various social media channels, your website, and beyond. IntroductionIn today’s digital landscape, video content reigns supreme, captivating audiences across platforms and driving engagement like never before. A recent study by Wyzowl found that as many as 91% of consumers want to […]
Continue readingHow To Create Product Demo Videos That Will Catch Attention
Are you struggling to create a compelling storyline for your product demo video? Or to capture engaging shots that convert viewers into customers? Turn casual viewers into loyal customers by clearly showing your product’s value in an attention-grabbing product demo video.In this article, you will learn how to create product demo videos that will bridge […]
Continue readingStop Chasing 1M Followers: There is Another Goal in Influencing
As a content creator or an aspiring one, you believe that follower numbers matter. And you know that building your following isn’t easy but achievable with the right strategy. But do you always have to chase after one million followers?Many influencers focus on hitting the million mark in terms of follower count. While the figure […]
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