Manufacturing is a competitive field in this world. Every business within the industry strives to be the ultimate best and remain ahead of all others. However, focusing on their employees is one crucial factor that allows these businesses to grow. More specifically, people should provide adequate resources and employee training to the staff members. This […]
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The Role of Design in Engagement Marketing – What has Changed?
If you think design is an afterthought or something unnecessary, you’re mistaken. In today’s era of high competition, design has become an absolute necessity, even more so when talking about engagement marketing. But how has the role of design in engagement marketing evolved over time, and what does the future entail? We uncover it all […]
Continue readingShould My B2B Business Invest in AI Technology?
The rapid rise of artificial intelligence (AI) seems like something out of a science fiction movie. Thanks to advances in machine learning, computers think more autonomously than ever before. Programmers have taught computers to think more like humans do through natural language processing (NLP) and thanks to faster processors. While the magic still comes from […]
Continue reading6 Industrial Landing Pages to Inspire Your Next Design
As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for, […]
Continue readingEight Ways to Increase Conversions on Your Industrial B2B Website
Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70 […]
Continue reading15 Improvements to Make to Your B2B Company in the Coming Year
Running a business-to-business (B2B) company requires a specific focus on what matters to other proprietors and fully understanding the industry you’re in. It’s easy to fall into a rut because things flow smoothly and “that’s the way we’ve always done things.” However, if you don’t make improvements over time, you risk losing your regular clients […]
Continue reading5 Types of Software Programs Your B2B Business Should Invest In
Running a business to business (B2B) model company requires some specific considerations. You have to think about the types of companies you plan to reach and the best way of doing so. Software helps simplify things, such as keeping track of your top clients or streamlining inventory, logistics and payroll. In a recent survey, around […]
Continue readingAre Motion Graphics Useful to B2B Web Designs?
Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
Continue readingDJI Launches Enterprise Shield Drone Protection Plan
DJI offers a number of a products, services, and solutions for corporate clients through their enterprise website. Last week they announced the launch of Enterprise Shield. This press release issued on July 26, 2018, shares more information about the DJI announcement for their new drone protection service: Enterprise Shield is ‘a new customizable drone protection service […]
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