Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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Instagram Marketing for Ecommerce: 7 Best Practices to Boost Sales
With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
Continue readingHow To Optimize Your Budget for Creative Projects
Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
Continue readingUnlocking Growth for Your Photography and Video Ventures
In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
Continue readingCrafting Your Digital Brand: Personal Branding for Students
Today, every click, like, and share becomes a reflection of your identity, making the art of personal branding more crucial than ever. A personal brand is not just a digital resume; it illuminates one’s values, passions, expertise, and the story they want the world to recognize. For students on the brink of venturing into a […]
Continue readingThe Ultimate Email Marketing Playbook for Content Creators
Have you ever paused to consider why, in an era dominated by ever-shifting platform algorithms, a simple email remains a powerful tool? As content creators, it’s easy to feel lost in the vast ocean of digital media, often at the mercy of unpredictable platform algorithms. The quest to build and sustain a loyal audience is […]
Continue readingMaximizing Sales on Social Media Platforms: The Ultimate Guide
Every year social media platforms come up with new and improved ways to help users promote their business and increase sales. Staying competitive in a crowded marketplace is hard, but it is almost impossible without social media presence. Although there are some traditional methods that have shown to be successful in the past, they most […]
Continue readingBuilding a Strong Freelance Brand: 9 Tips for Standing Out
As a freelancer, what can you see if you look around your market? Most likely, there are hundreds or even thousands of other freelancers offering similar products and services. It makes the competition fierce and intense. How can you outperform your competitors and make your freelancing business stand out from the rest? Have you ever […]
Continue readingAn Expansion Guide for Every Photography Business: What You Need to Know
Photographers and their clients once had to shoot images on film, develop the photos and wait to see if the shot turned out. The digital revolution changed all that, introducing DSLR cameras and the ability to review a shot as you take it. Photographers can see instantly if the lighting and other elements were the […]
Continue readingAccessing New Photography Markets Through Language Learning
As a photographer, you may think the only skills you need involve taking images and making edits. However, running a successful business may require more than you think. In particular, reaching a wider audience involves learning one or more foreign languages. Doing this brings you copious benefits, which include the ability to interact with people […]
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