What does your approach to content marketing look like? It’s worth really considering that question – because, although potentially enormously powerful, content marketing is only going to deliver consistent results if it’s done properly. You could be putting out hundreds of pages worth of articles, infographics and downloadables – but if it’s not part of
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An interview with professional blogger and photographer Marc Andre. Read about Marc’s experiences as a photographer and blogger, learn how he was able to make over $1.1 million dollars from his photography products, and get some inspiration while you’re at it. 1. How did you get started with photography? For several years I ran a
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips
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Are you keen to know which are the most lucrative roles as a freelancer? I have to be honest though – this article comes with one of those old-fashioned ‘good news and bad news’ kind of warnings. The bad news is, unless you’re reading this logged into student Wi-Fi at MIT or Harvard, you might
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Want to hear a statistic that’ll impress any marketer or business owner? Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. Now do you want to hear a frightening statistic? Video viewers will begin clicking away from your video within 5 seconds if they lose interest – or believe
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Making a video is easier than ever before, we don’t need a huge bag for all the cameras, lenses, and other equipment anymore. All we need to get started is take our smartphone out of the pocket and start shooting. You get everything right: lighting, white balance, exposure… but why do you still feel like
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Photo by rawpixel Is LinkedIn working for you as a freelancer? I mean, sure – you’ve got a profile and you’ve filled out some info – but are you really using it to find the best opportunities – or is it sitting there idle, like profiles belonging to millions of other freelancers? The good news is,
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Photo by Pexels What’s the plan for your freelancing? Are you happy with your days? Would you like more work? Less work? More money? Bigger clients? Be honest – what would you change if you could? For many freelancers, change is quite intimidating. Sure, we’re a brave bunch as it is – going it alone
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Photo by Antoine Beauvillain There’s a world of marketing lingo that it can be quite difficult to buy into as a freelancer. Sure, when you’re a Google employee sitting around a meeting table with a bunch of other fired-up creatives, the buzzwords and acronyms might flow free and easy – but it’s a different story when
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Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political
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