In the world of creative work, content creation is more than just capturing beautiful images or creating visually stunning videos. It’s about telling compelling stories that resonate with the audience. Storytelling has a profound impact on content creation, allowing creators to connect with viewers on an emotional level, convey messages effectively, and leave a lasting […]
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View all articles tagged "hero’s journey" on the FilterGrade Blog.
How to Make a Website That Tells a Story
Storytelling is essential to any modern marketing strategy. Customers gravitate towards classic tales of heroes triumphing over adversity, even if it’s in the context of an advertisement. But creating a story for an advertisement is relatively straightforward. What turns out to be more difficult for most marketers is translating that story into a medium like […]
Continue readingThe Hero’s Journey in Business Storytelling
Some of the most popular stories of our time, like Star Wars and Lord of the Rings, are popular not because they are the best-written books or best-filmed movies ever, but because they follow a very old and very human formula. This formula is the Hero’s Journey, popularly established by Joseph Campbell, and it’s a […]
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